@font-face{font-family:Bricolage;src:url('assets/fonts/bricolage-bold.woff') format('woff');font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:DM Sans;src:url('assets/fonts/dm-sans-regular.woff') format('woff');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:DM Sans;src:url('assets/fonts/dm-sans-semibold.woff') format('woff');font-weight:600 800;font-style:normal;font-display:swap}
:root{--yellow:#f3e86b;--ink:#181818;--ivory:#f6f1e8;--blue:#244ee8;--muted:#68665f;--line:#d4d0c5;--font-display:Bricolage,'Arial',sans-serif;--font-body:'DM Sans','Arial',sans-serif;--gutter:clamp(24px,4.2vw,64px);--max:1320px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--ivory);color:var(--ink);font-family:var(--font-body);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}body,button,input,textarea{font-family:var(--font-body)}button,input,textarea{font:inherit}button,a,input,textarea,summary{-webkit-tap-highlight-color:transparent}button,a,summary{touch-action:manipulation}a{color:inherit;text-decoration:none}button{cursor:pointer}img,svg{max-width:100%;display:block}button{border:0}h1,h2,h3,h4,p,figure{margin:0}h1,h2,h3{font-family:var(--font-display);font-weight:700}h1,h2,h3{line-height:1.06;letter-spacing:-.045em}h2{font-size:clamp(38px,4.25vw,62px)}h4{font-size:16px;line-height:1.4}::selection{background:var(--blue);color:var(--ivory)}:focus-visible{outline:3px solid var(--blue);outline-offset:6px}.section-dark :focus-visible,.thinking :focus-visible{outline-color:var(--yellow)}[hidden]{display:none!important}.container{width:calc(100% - var(--gutter)*2);max-width:var(--max);margin-inline:auto}.section-pad{padding-block:104px}.eyebrow,.small-note,.service-tags,.case-label,.process-num,.sheet-header,.specimen-meta{font-size:11px;font-weight:600;letter-spacing:.09em;text-transform:uppercase}.eyebrow{font-size:12px}.section-topline{display:flex;justify-content:space-between;align-items:center;gap:24px;padding-bottom:26px;border-bottom:1px solid var(--line);margin-bottom:50px}.small-note{font-size:10px}.text-link{display:inline-flex;align-items:center;gap:18px;font-size:14px;font-weight:600;padding-block:8px;border-bottom:1px solid currentColor;line-height:1.5}.text-link span{font-size:22px;transition:transform .2s}.text-link:hover span{transform:translate(3px,-3px)}.button{min-height:56px;display:inline-flex;gap:27px;align-items:center;justify-content:space-between;padding:16px 19px 16px 24px;font-size:14px;font-weight:600;line-height:1.4;border:1px solid var(--ink);border-radius:3px;transition:background .2s,transform .2s,box-shadow .2s}.button-arrow{font-family:Arial,sans-serif;font-size:25px;line-height:1;margin-left:9px;transition:transform .2s}.button:hover .button-arrow{transform:translate(3px,-3px)}.button:hover{transform:translateY(-2px);box-shadow:0 5px 0 rgba(24,24,24,.16)}.button-dark{background:var(--ink);color:var(--ivory)}.button-dark:hover{background:var(--blue)}.button-yellow{background:var(--yellow);color:var(--ink)}.button-yellow:hover{background:var(--ivory)}.button:disabled{cursor:not-allowed;opacity:.65;transform:none;box-shadow:none}.skip-link{position:fixed;z-index:100;left:16px;top:12px;padding:10px 18px;background:var(--yellow);transform:translateY(-150%)}.skip-link:focus{transform:translateY(0)}
.site-header{background:var(--ivory);border-bottom:1px solid var(--line);position:relative;z-index:20}.header-inner{min-height:104px;display:flex;align-items:center;justify-content:space-between;gap:30px}.wordmark{display:inline-flex;align-items:baseline;font-family:var(--font-display);font-size:32px;line-height:1;letter-spacing:-1.7px;white-space:nowrap}.wordmark-dot{color:var(--blue);margin-left:1px}.cheek{position:relative}.cheek:after{content:'';position:absolute;height:4px;width:17px;border-bottom:2px solid var(--blue);border-radius:50%;bottom:-1px;left:9px;transform:rotate(-9deg)}#main-nav{display:flex;align-items:center;gap:30px;font-size:12px;font-weight:600}#main-nav>a:not(.header-cta){position:relative;padding:15px 0}#main-nav>a:not(.header-cta):after{content:'';position:absolute;left:0;right:100%;bottom:9px;border-bottom:1px solid var(--blue);transition:right .2s}#main-nav>a:hover:after{right:0}.header-cta{display:flex;align-items:center;gap:22px;background:var(--yellow);padding:13px 17px;border:1px solid var(--ink);border-radius:2px;transition:background .2s}.header-cta:hover{background:var(--ink);color:var(--yellow)}.header-cta span{font-size:21px;line-height:1}.menu-toggle{display:none}
.hero{overflow:hidden}.hero-grid{display:grid;grid-template-columns:60% 40%;position:relative;min-height:645px;align-items:center;padding-top:34px;padding-bottom:36px}.hero-copy{z-index:2;position:relative;padding-block:32px 25px;pointer-events:none}.hero-copy a{pointer-events:auto}.hero-copy .eyebrow{display:flex;align-items:center;gap:12px;font-size:10px;letter-spacing:.11em;margin-bottom:30px}.short-rule{display:block;width:27px;height:2px;background:var(--blue)}h1{font-size:clamp(64px,7.15vw,103px);line-height:1.015;letter-spacing:-.065em}h1>span{display:block;white-space:nowrap}.blue-line{color:var(--blue)}.hero-description{font-size:17px;line-height:1.6;max-width:470px;margin-top:28px}.hero-actions{display:flex;align-items:center;gap:28px;margin-top:31px}.hero-actions .text-link{border:0;font-size:12px;gap:12px}.hero-actions .text-link span{font-size:20px}.reassurance{font-size:10px;letter-spacing:.025em;margin-top:21px;color:var(--muted)}.hero-art{align-self:stretch;position:relative;min-width:0;isolation:isolate;margin-left:-28px;margin-right:-36px;display:flex;align-items:center;justify-content:center}.hero-sculpture{width:114%;max-width:none;height:auto;flex-shrink:0;position:relative;z-index:1;transform:rotate(-5deg);animation:sculpture-in 1.1s cubic-bezier(.16,1,.3,1) both}.art-orbit{width:88%;aspect-ratio:1;position:absolute;border:1px solid #ded9cb;border-radius:50%;z-index:0}.art-orbit:after{content:'+';position:absolute;color:#a49f92;font:16px var(--font-body);bottom:16%;right:10%}.art-note{position:absolute;z-index:3;white-space:nowrap;font-size:11px;font-weight:600;display:flex;gap:10px;align-items:center;animation:fade-in 1s .3s both}.art-note i{display:block;width:38px;border-top:1px solid #828174;position:relative}.art-note i:after{content:'';position:absolute;right:0;top:-3px;width:5px;height:5px;border-radius:100%;background:var(--blue)}.note-hook{top:10%;left:10%;transform:rotate(-5deg)}.note-hook i{transform:rotate(27deg);transform-origin:left}.note-click{right:2%;top:44%;background:var(--ivory);padding:3px 6px}.note-click i{width:25px}.note-click i:after{left:0}.note-buy{bottom:15%;left:8%;transform:rotate(-4deg)}.note-buy i{width:54px;transform:rotate(-24deg);transform-origin:left}.hero-art figcaption{position:absolute;bottom:3%;left:19%;font-size:9px;color:var(--muted);letter-spacing:.02em}.hero-art figcaption span{font-size:8px;margin-right:17px;letter-spacing:.1em}.hero-foot{border-top:1px solid var(--line);padding-block:22px 24px;display:flex;align-items:center;justify-content:space-between;font-size:11px}.hero-foot>a{font-size:9px;letter-spacing:.09em;display:flex;gap:22px}.hero-foot>a span{font-size:15px}.hero-copy{animation:copy-in .8s cubic-bezier(.16,1,.3,1) both}
.section-dark{background:var(--ink);color:var(--ivory)}.section-dark .section-topline{border-color:#454540;color:#d5d1c6}.problem{padding-block:70px 78px}.problem-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:9%;align-items:center}.problem h2{font-size:clamp(34px,3.4vw,50px);line-height:1.13}.yellow-text{color:var(--yellow)}.problem-body{font-size:14px;color:#d0cec4}.problem-body p+p{margin-top:17px}.journey{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);padding:0;margin:55px 0 0;position:relative}.journey:before{content:'';position:absolute;left:5px;right:14%;top:6px;border-top:1px solid #62614d}.journey li{position:relative;padding-right:20px;display:flex;flex-direction:column;font-size:11px;color:#b8b7ad}.journey-dot{width:13px;height:13px;display:block;border:1px solid var(--yellow);border-radius:50%;background:var(--ink);margin-bottom:20px;z-index:1}.final-dot{background:var(--yellow)}.journey-title{font-family:var(--font-display);font-size:23px;color:var(--ivory);margin-bottom:4px;letter-spacing:-.03em}.journey li:last-child .journey-title{color:var(--yellow)}
.section-heading-row{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:43px}.section-heading-row h2{font-size:clamp(34px,3.55vw,51px);max-width:900px}.muted-heading{color:#7b7b71}.section-heading-row>p{max-width:220px;font-size:13px;color:var(--muted);flex-shrink:0}.service-row{display:grid;grid-template-columns:25px 130px minmax(260px,1fr) minmax(240px,360px) 24px;gap:28px;align-items:center;padding:30px 0;border-top:1px solid var(--line)}.service-number{font-size:11px;color:var(--muted);align-self:start;margin-top:7px}.service-row>img{width:130px;height:115px;object-fit:contain;transition:transform .35s}.service-row:hover>img{transform:rotate(-6deg) translateY(-3px)}.service-title h3{font-size:29px;line-height:1.1;letter-spacing:-.035em}.service-tags{font-size:8px;letter-spacing:.07em;margin-top:14px;color:var(--muted)}.service-description{font-size:13px;line-height:1.75;color:#55564e}.service-mark{font-size:25px;align-self:start;margin-top:3px}.service-row:last-child{border-bottom:1px solid var(--line)}.scope-note{font-size:11px;color:var(--muted);padding-top:20px}.scope-note>span{margin-right:15px;color:var(--blue);font-size:19px}
.thinking{background:var(--blue);color:var(--ivory)}.thinking .section-topline{border-color:#5978e8}.thinking-heading{display:flex;justify-content:space-between;gap:30px;align-items:end;margin-bottom:56px}.thinking-heading h2{font-size:clamp(40px,4.7vw,68px)}.thinking-heading>p{font-size:14px;line-height:1.7;color:#e0e6ff;padding-bottom:4px}.specimen-grid{display:grid;grid-template-columns:1fr 1.28fr;gap:10%}.thinking-notes{padding-top:25px}.case-label{font-size:9px;color:var(--yellow)}.thinking-notes>h3{font-size:37px;margin-block:20px}.thinking-notes>p{font-size:14px;max-width:350px;color:#e0e6ff;line-height:1.8}.decisions{list-style:none;margin:33px 0 0;padding:0}.decisions li{display:flex;align-items:start;gap:20px;border-top:1px solid #5978e8;padding:20px 0}.decisions li>span{font-size:10px;font-weight:600;padding-top:3px;color:var(--yellow)}.decisions h4{font-size:14px;font-weight:600;letter-spacing:-.02em;margin-bottom:6px}.decisions p{font-size:12px;line-height:1.75;color:#e0e6ff}.specimen{align-self:start;color:var(--ink);position:relative;background:var(--ivory);box-shadow:9px 10px 0 #1734a0;transform:rotate(1.2deg);transition:transform .3s}.specimen:focus-within{transform:none}.specimen-tabs{display:flex;border-bottom:1px solid #c8c3b7;padding:10px 14px;gap:6px;background:#e8e3d9}.specimen-tabs button{background:transparent;flex:1;padding:10px 8px;font-size:11px;color:#55554e;border-radius:2px}.specimen-tabs button[aria-selected=true]{background:var(--ink);color:var(--ivory)}.specimen-tabs button span{margin-left:8px}.specimen-panel{padding:28px 36px 20px;min-height:386px}.specimen-meta{display:flex;justify-content:space-between;font-size:8px;margin-bottom:29px}.specimen-panel h3{font-size:clamp(38px,3.6vw,52px);line-height:1.03;max-width:460px;letter-spacing:-.045em}.underlined{position:relative;z-index:0}.underlined:after{content:'';position:absolute;bottom:3px;left:0;right:0;height:12px;background:var(--yellow);z-index:-1;transform:rotate(-3deg)}.specimen-panel>p:not(.margin-note){font-size:12px;line-height:1.8;margin-top:23px}.specimen-action{display:inline-flex;justify-content:space-between;gap:30px;align-items:center;margin-top:23px;background:var(--yellow);padding:12px 16px;font-size:11px;font-weight:600;border:1px solid var(--ink);transition:background .2s}.specimen-action:hover{background:var(--ink);color:var(--yellow)}.specimen-action span{font-size:18px}.margin-note{font-size:9px;margin-top:25px;color:var(--muted)}.generic-panel h3{font-size:39px;color:#6a6a62;line-height:1.14}.generic-action{background:#d7d5cf;color:#5d5d55;border-color:#b7b6af}.matching-step{margin:0 36px;padding-block:18px;border-top:1px dashed #b5b2a6;scroll-margin-top:20px}.matching-step>.small-note{font-size:8px}.matching-step p{font-size:11px;font-weight:600;margin-top:9px}.matching-step p span{margin:0 6px;color:var(--blue)}.matching-step small{display:block;margin-top:6px;font-size:9px;color:var(--muted)}.specimen-disclaimer{font-size:9px;padding:12px 36px;background:#e8e3d9}.thinking-footnote{font-size:11px;margin-top:50px;text-align:right;color:#e0e6ff}
.partnership-grid{display:grid;grid-template-columns:1fr 1fr;gap:13%;align-items:center}.partnership-copy h2{max-width:500px;font-size:clamp(42px,4.65vw,67px)}.partnership-copy>p{font-size:16px;max-width:390px;line-height:1.8;margin-top:26px}.partnership-copy .text-link{margin-top:24px;font-size:12px}.scope-sheet{position:relative;background:var(--yellow);padding:30px 34px 26px;box-shadow:6px 7px 0 #e0dccf}.scope-sheet:before{content:'';position:absolute;top:0;right:0;width:28px;height:28px;background:linear-gradient(45deg,#d5c945 0 50%,var(--ivory) 50%)}.sheet-header{display:flex;justify-content:space-between;align-items:center;font-size:9px;padding:0 15px 20px 0;border-bottom:1px solid #b8ae47}.sheet-header>span:last-child{font-size:23px;line-height:1}.scope-sheet h3{font-size:36px;margin-top:26px}.scope-sheet ul{padding:0;list-style:none;margin:23px 0}.scope-sheet li{font-size:12px;padding:11px 0 11px 24px;border-bottom:1px solid #d3c953;position:relative}.scope-sheet li:before{content:'↗';position:absolute;left:0;font-size:16px}.sheet-foot{font-size:11px;padding-top:3px}.sheet-foot p{margin-top:6px;font-size:11px;line-height:1.7}.process{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);padding:0;margin:75px 0 0;gap:42px}.process li{border-top:1px solid var(--ink);padding-top:20px}.process-num{font-size:9px;color:var(--blue)}.process h3{font-size:25px;margin-block:21px 12px}.process p{font-size:12px;color:var(--muted);max-width:300px;line-height:1.8}
.experience{background:#eae5da;border-top:1px solid var(--line)}.experience-grid{display:grid;grid-template-columns:1fr .8fr;gap:15%}.experience-title .eyebrow{margin-bottom:30px}.experience-title h2{font-size:clamp(41px,4.7vw,68px);max-width:590px}.experience-title h2>span{color:var(--blue)}.experience-story{padding-top:12px;position:relative}.experience-marker{display:block;font-family:var(--font-display);color:var(--blue);font-size:64px;line-height:.9;margin-bottom:30px;letter-spacing:-6px}.experience-story p{font-size:13px;line-height:1.8;margin-top:17px;color:#55564e}.experience-story .experience-intro{font-size:18px;color:var(--ink);line-height:1.55;margin-top:0;letter-spacing:-.02em}.experience-signoff{margin-top:25px;border-top:1px solid #c2beb3;padding-top:19px;display:flex;flex-direction:column}.experience-signoff strong{font-size:13px;font-weight:600}.experience-signoff span{font-size:10px;color:var(--muted);margin-top:3px}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:start}.contact-copy h2{font-size:clamp(43px,4.8vw,69px)}.contact-copy>p{font-size:14px;color:#d0cec4;line-height:1.8;max-width:365px;margin-top:27px}.contact-copy .contact-qualifier{font-size:11px;color:#aaa99e;margin-top:33px}.contact-copy .text-link{margin-top:20px;font-size:13px}.contact-form{min-width:0;padding-top:4px}.form-note{padding:13px 15px;border:1px solid #6c6744;background:#27261e;font-size:11px;color:#d8d4b9;display:flex;gap:10px;line-height:1.6;margin-bottom:24px}.status-dot{width:6px;height:6px;border-radius:100%;background:var(--yellow);flex-shrink:0;margin-top:6px}.field-row{display:grid;grid-template-columns:1fr 1fr;gap:22px}.field{margin-bottom:22px;min-width:0}.field label{display:block;font-size:12px;margin-bottom:9px;font-weight:600}.field label>span{color:#aaa99e;font-weight:400;margin-left:5px;font-size:10px}.field input,.field textarea{display:block;width:100%;border:1px solid #66665d;border-radius:2px;background:#22221f;color:var(--ivory);padding:13px 14px;font-size:13px;line-height:1.6;transition:border-color .2s,background .2s}.field textarea{resize:vertical;min-height:100px}.field input::placeholder,.field textarea::placeholder{color:#acaca2}.field input:focus,.field textarea:focus{border-color:var(--yellow);background:#292923;outline:2px solid var(--yellow);outline-offset:3px}.field [aria-invalid=true]{border-color:#f4a98f}.field-error{display:block;min-height:0;font-size:11px;color:#f4a98f;margin-top:5px}.field-error:empty{display:none}.form-submit{width:100%;min-height:58px}.form-caption{font-size:10px;color:#aaa99e;margin-top:12px}.form-status{font-size:12px;margin-top:16px;color:var(--yellow)}.form-status:empty{display:none}.form-status[data-state=error]{color:#f4a98f}.faq{margin-top:65px;display:grid;grid-template-columns:repeat(3,1fr);gap:34px}.faq details{border-top:1px solid #54544b;padding-top:17px}.faq summary{cursor:pointer;font-size:12px;font-weight:600;display:flex;justify-content:space-between;align-items:start;gap:15px;list-style:none}.faq summary::-webkit-details-marker{display:none}.faq summary span{font-size:18px;line-height:1;transition:transform .2s;color:var(--yellow)}.faq details[open] summary span{transform:rotate(45deg)}.faq details p{font-size:12px;color:#c2c0b7;line-height:1.8;margin-top:14px}
.site-footer{padding-block:45px 24px;background:var(--yellow)}.footer-top{display:flex;align-items:center;justify-content:space-between;gap:25px;padding-bottom:38px}.footer-top .wordmark{font-size:37px}.footer-top>p{font-size:13px;letter-spacing:-.02em}.back-to-top{font-size:11px;display:flex;align-items:center;gap:22px}.back-to-top span{font-size:19px}.footer-bottom{border-top:1px solid #b8b04b;padding-top:21px;display:flex;justify-content:space-between;gap:20px;font-size:9px;align-items:center;flex-wrap:wrap}.footer-bottom nav{display:flex;gap:23px}.footer-bottom a:hover{text-decoration:underline;text-underline-offset:4px}
@keyframes sculpture-in{from{opacity:0;transform:translateY(18px) rotate(-9deg)}to{opacity:1;transform:translateY(0) rotate(-5deg)}}@keyframes copy-in{from{opacity:.65;transform:translateY(12px)}to{opacity:1;transform:translateY(0)}}@keyframes fade-in{from{opacity:0}to{opacity:1}}
@media(min-width:1600px){.hero-grid{min-height:700px}}
@media(max-width:1150px){#main-nav{gap:21px;font-size:10px}.wordmark{font-size:29px}.header-inner{gap:20px}.hero-grid{min-height:600px}.hero-description{max-width:425px;font-size:15px}.hero-actions{gap:19px}.hero-actions .button{padding-inline:18px;font-size:12px;gap:14px}.hero-art{margin-left:-12px;margin-right:-20px}.note-click{right:-3%;font-size:10px}.note-hook{left:7%;top:14%}.service-row{grid-template-columns:20px 90px minmax(210px,1fr) minmax(215px,320px) 20px;gap:18px}.service-row>img{width:90px;height:100px}.service-title h3{font-size:26px}.service-description{font-size:12px}.service-tags{font-size:7px}.section-heading-row{gap:28px}.section-heading-row>p{max-width:190px}.specimen-grid{gap:7%}.specimen-panel{padding-inline:25px}.matching-step{margin-inline:25px}.specimen-disclaimer{padding-inline:25px}.specimen-panel h3{font-size:40px}.partnership-grid{gap:8%}.experience-grid{gap:10%}.contact-grid{gap:7%}.field-row{gap:15px}}
@media(max-width:900px){:root{--gutter:32px}.header-inner{min-height:85px}.menu-toggle{display:flex;gap:15px;align-items:center;background:transparent;font-size:12px;padding:12px 0 12px 15px}.menu-lines{position:relative;width:21px;height:12px;border-top:1px solid;border-bottom:1px solid;transition:transform .2s}.menu-toggle[aria-expanded=true] .menu-lines{transform:rotate(-45deg);height:0;border-bottom:0}.menu-toggle[aria-expanded=true] .menu-lines:after{content:'';position:absolute;left:0;top:-1px;width:21px;border-top:1px solid;transform:rotate(90deg)}#main-nav{display:none;position:absolute;top:85px;left:0;width:100%;background:var(--ivory);border-bottom:1px solid var(--ink);padding:20px var(--gutter) 28px;flex-direction:column;align-items:stretch;gap:5px;font-size:14px}#main-nav.is-open{display:flex}.header-cta{justify-content:space-between;margin-top:10px}.hero-grid{grid-template-columns:1fr;padding-top:27px;padding-bottom:0;min-height:0}.hero-copy{padding-top:17px}.hero-copy .eyebrow{margin-bottom:23px}h1{font-size:clamp(66px,9.8vw,84px)}.hero-description{font-size:16px;max-width:510px;margin-top:22px}.hero-actions .button{font-size:14px;padding-inline:22px}.hero-actions{gap:28px}.hero-art{margin:0;justify-self:center;width:65%;min-height:0;height:auto;aspect-ratio:1;margin-top:-3px}.hero-sculpture{width:104%}.note-hook{top:7%;left:0}.note-click{right:-10%;top:40%}.note-buy{left:0;bottom:14%}.hero-art figcaption{bottom:0;left:15%}.hero-foot{margin-top:25px;font-size:10px}.hero-foot>a{font-size:8px;gap:10px}.section-pad{padding-block:72px}.problem{padding-block:58px 62px}.section-topline{margin-bottom:35px}.section-topline .small-note{font-size:8px;max-width:220px;text-align:right}.problem-grid{grid-template-columns:1fr;gap:25px}.problem h2{font-size:43px}.problem-body{max-width:580px;display:grid;grid-template-columns:1fr 1fr;gap:25px;font-size:13px}.problem-body p+p{margin:0}.journey{margin-top:40px;gap:8px}.journey-title{font-size:20px}.journey li{font-size:9px;padding-right:5px}.section-heading-row{display:block}.section-heading-row h2{font-size:40px}.section-heading-row>p{max-width:400px;margin-top:23px;font-size:14px}.service-row{grid-template-columns:22px 100px 1fr 25px;column-gap:22px;row-gap:0;padding:25px 0}.service-title{grid-column:3;grid-row:1}.service-row>img{width:100px;height:100px;grid-column:2;grid-row:1 / 3}.service-number{grid-column:1;grid-row:1}.service-description{grid-column:3;grid-row:2;max-width:430px;margin-top:14px}.service-mark{grid-column:4;grid-row:1}.service-title h3{font-size:28px}.service-tags{font-size:8px;margin-top:10px}.thinking-heading h2{font-size:50px}.thinking-heading>p{font-size:12px;max-width:170px}.specimen-grid{grid-template-columns:1fr;gap:40px}.thinking-notes{padding:0;display:grid;grid-template-columns:1fr 1fr;gap:0 35px}.thinking-notes .case-label{grid-column:1}.thinking-notes>h3{grid-column:1;align-self:start;font-size:35px;margin-block:13px}.thinking-notes>p{grid-column:1;font-size:13px;max-width:290px}.decisions{grid-column:2;grid-row:1 / 5;margin:0}.decisions li{padding-block:15px;gap:13px}.decisions li:first-child{padding-top:0;border:0}.decisions p{font-size:11px}.specimen{width:90%;max-width:560px;justify-self:center;transform:rotate(.7deg)}.specimen-panel{min-height:383px;padding:30px 36px 24px}.specimen-panel h3{font-size:49px}.specimen-panel>p:not(.margin-note){font-size:13px}.specimen-meta{font-size:9px}.matching-step{margin-inline:36px}.specimen-disclaimer{padding-inline:36px}.thinking-footnote{text-align:center;font-size:10px}.partnership-grid{gap:35px;align-items:start}.partnership-copy h2{font-size:44px}.partnership-copy>p{font-size:14px}.scope-sheet{padding:24px}.scope-sheet h3{font-size:30px}.scope-sheet li{font-size:11px}.sheet-header{font-size:8px}.process{gap:25px;margin-top:55px}.process h3{font-size:23px}.process p{font-size:11px}.experience-grid{gap:40px}.experience-title h2{font-size:43px}.experience-story .experience-intro{font-size:16px}.experience-story p{font-size:12px}.contact-grid{grid-template-columns:1fr;gap:37px}.contact-copy{display:grid;grid-template-columns:1fr 1fr;gap:0 35px}.contact-copy h2{font-size:52px;grid-row:1 / 4}.contact-copy>p{margin-top:5px;font-size:13px}.contact-copy .contact-qualifier{margin-top:20px}.contact-form{max-width:none}.faq{gap:20px;margin-top:45px}.faq summary{font-size:11px}.footer-top{gap:20px;flex-wrap:wrap}.footer-top .wordmark{font-size:32px}.footer-top>p{font-size:12px}.back-to-top{font-size:10px;gap:15px}.footer-bottom{font-size:8px}}
@media(max-width:600px){:root{--gutter:23px}html{scroll-padding-top:24px}.header-inner{min-height:76px}.wordmark{font-size:28px}#main-nav{top:76px}.menu-toggle{font-size:11px}.hero-grid{padding-top:23px}.hero-copy{padding-top:12px;padding-bottom:0}.hero-copy .eyebrow{font-size:8px;letter-spacing:.08em;gap:10px;margin-bottom:21px}.short-rule{width:17px}h1{font-size:clamp(36px,12vw,65px);letter-spacing:-.06em;line-height:1.06}.hero-description{font-size:14px;line-height:1.7;margin-top:22px;max-width:390px}.hero-actions{flex-wrap:wrap;gap:16px;margin-top:24px}.hero-actions .button{font-size:12px;min-height:52px;padding:14px 14px 14px 18px;gap:12px}.hero-actions .button-arrow{font-size:23px;margin-left:0}.hero-actions .text-link{font-size:10px;gap:9px}.reassurance{font-size:8px;margin-top:17px;letter-spacing:.01em}.hero-art{width:88%;margin-top:20px;margin-bottom:8px}.hero-sculpture{width:103%}.note-hook{font-size:9px;left:-2%;top:5%}.note-click{right:-7%;font-size:9px}.note-buy{font-size:9px;left:-3%;bottom:16%}.art-note i{width:28px}.hero-art figcaption{font-size:8px;left:12%;bottom:-1%}.hero-art figcaption span{font-size:7px;margin-right:10px}.hero-foot{margin-top:22px;padding-block:17px;font-size:8px;gap:18px;align-items:center}.hero-foot>span{max-width:190px}.hero-foot>a{font-size:0;gap:0}.hero-foot>a span{font-size:22px}.section-pad{padding-block:55px}.section-topline{padding-bottom:19px;margin-bottom:29px;gap:15px}.section-topline .eyebrow{font-size:9px}.section-topline .small-note{font-size:7px;max-width:135px;line-height:1.6}.problem{padding-block:44px 48px}.problem h2{font-size:31px;letter-spacing:-.045em;line-height:1.13}.problem-grid{gap:22px}.problem-body{grid-template-columns:1fr;gap:13px;font-size:12px;line-height:1.8}.journey{grid-template-columns:1fr;margin-top:30px;gap:0}.journey:before{left:5px;right:auto;top:7px;bottom:25px;width:1px;height:auto;border-top:0;border-left:1px solid #62614d}.journey li{display:grid;grid-template-columns:23px 106px 1fr;align-items:baseline;gap:8px;padding-block:0 18px;font-size:9px}.journey li:last-child{padding-bottom:0}.journey-dot{width:11px;height:11px;margin-bottom:0;align-self:center}.journey-title{font-size:20px;margin:0}.section-heading-row{margin-bottom:29px}.section-heading-row h2{font-size:33px;line-height:1.1}.section-heading-row>p{font-size:12px;margin-top:17px}.service-row{grid-template-columns:16px 58px minmax(0,1fr);gap:0 14px;padding:26px 0}.service-row>img{grid-column:2;width:58px;height:66px;align-self:start;grid-row:1}.service-number{font-size:9px;margin-top:3px}.service-title{grid-column:3}.service-title h3{font-size:25px;line-height:1.12}.service-tags{font-size:7px;line-height:1.8;margin-top:8px}.service-description{grid-column:3;margin-top:14px;font-size:11px;line-height:1.8}.service-mark{display:none}.scope-note{font-size:9px;line-height:1.8;padding-left:28px;position:relative}.scope-note>span{position:absolute;left:0;top:18px}.thinking-heading{display:block;margin-bottom:32px}.thinking-heading h2{font-size:38px}.thinking-heading>p{font-size:12px;margin-top:20px;max-width:none}.thinking-heading>p br{display:none}.thinking-notes{display:block}.case-label{font-size:8px}.thinking-notes>h3{font-size:31px;margin-block:15px}.thinking-notes>p{font-size:12px;max-width:none}.decisions{margin-top:23px}.decisions li{gap:16px;padding-block:17px}.decisions li:first-child{border-top:1px solid #5978e8;padding-top:17px}.decisions h4{font-size:13px}.decisions p{font-size:11px}.specimen-grid{gap:27px}.specimen{width:calc(100% - 7px);transform:rotate(.6deg);box-shadow:5px 6px 0 #1734a0}.specimen-tabs{padding:8px;gap:4px}.specimen-tabs button{font-size:9px;padding:10px 6px}.specimen-tabs button span{margin-left:4px}.specimen-panel{padding:24px 21px 20px;min-height:352px}.specimen-meta{font-size:7px;margin-bottom:25px}.specimen-panel h3{font-size:35px;line-height:1.06}.specimen-panel>p:not(.margin-note){font-size:11px;margin-top:20px}.specimen-action{font-size:10px;margin-top:19px;padding:10px 13px}.margin-note{font-size:8px;margin-top:20px}.matching-step{margin-inline:21px;padding-block:15px}.matching-step .small-note{font-size:7px}.matching-step p{font-size:9px}.matching-step p span{margin:0 3px}.matching-step small{font-size:8px}.specimen-disclaimer{font-size:8px;padding:12px 21px}.thinking-footnote{font-size:9px;margin-top:31px;line-height:1.7}.partnership-grid{grid-template-columns:1fr;gap:30px}.partnership-copy h2{font-size:40px;max-width:340px}.partnership-copy>p{font-size:13px;margin-top:20px;max-width:none}.partnership-copy .text-link{font-size:11px;margin-top:18px}.scope-sheet{padding:25px;box-shadow:4px 5px 0 #e0dccf}.scope-sheet h3{font-size:34px}.sheet-header{font-size:8px}.scope-sheet li{font-size:11px}.process{grid-template-columns:1fr;gap:25px;margin-top:39px}.process li{padding-top:15px;display:grid;grid-template-columns:93px 1fr;gap:9px 15px}.process-num{font-size:8px;grid-row:1/3;margin-top:5px}.process h3{margin:0;font-size:24px}.process p{font-size:11px;grid-column:2;max-width:none}.experience-grid{grid-template-columns:1fr;gap:30px}.experience-title .eyebrow{font-size:9px;margin-bottom:23px}.experience-title h2{font-size:42px;max-width:360px}.experience-story{padding-top:0}.experience-marker{display:none}.experience-story .experience-intro{font-size:17px}.experience-story p{font-size:12px}.experience-signoff{margin-top:22px;padding-top:17px}.contact-grid{gap:30px}.contact-copy{display:block}.contact-copy h2{font-size:42px}.contact-copy>p{margin-top:22px;max-width:none;font-size:12px}.contact-copy .contact-qualifier{font-size:10px;margin-top:20px}.form-note{font-size:10px;padding:12px;margin-bottom:24px}.field-row{grid-template-columns:1fr;gap:0}.field{margin-bottom:20px}.field label{font-size:11px}.field input,.field textarea{font-size:16px;padding:12px;line-height:1.5}.field input::placeholder,.field textarea::placeholder{font-size:12px}.form-submit{font-size:13px}.form-caption{font-size:9px}.faq{grid-template-columns:1fr;gap:20px;margin-top:37px}.faq summary{font-size:12px}.faq details p{font-size:11px}.site-footer{padding-block:35px 22px}.footer-top{display:grid;grid-template-columns:1fr auto;gap:18px;padding-bottom:26px}.footer-top .wordmark{font-size:30px;grid-column:1 / -1}.footer-top>p{font-size:10px}.back-to-top{font-size:9px;gap:10px}.footer-bottom{font-size:8px;gap:15px;display:flex;flex-direction:column;align-items:start;padding-top:18px}.footer-bottom nav{gap:24px;font-size:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.hero-sculpture{transform:rotate(-5deg)}.service-row:hover>img,.button:hover,.text-link:hover span,.button:hover .button-arrow{transform:none}.specimen{transform:none}}

/* Body copy stays comfortable on small screens; small caps remain annotations. */
@media(max-width:600px){.service-description,.decisions p,.process p,.experience-story p,.contact-copy>p,.faq details p{font-size:13px}.thinking-notes>p,.specimen-panel>p:not(.margin-note){font-size:12px}.field label{font-size:12px}.scope-sheet li,.sheet-foot,.sheet-foot p{font-size:12px}.form-note{font-size:11px}.scope-note{font-size:10px}.section-topline .small-note{font-size:8px}.specimen-disclaimer{font-size:9px}}
.specimen :focus-visible{outline-color:var(--blue)}

/* Campaign evidence and the monthly offer. */
.results{background:#eee9df;border-top:1px solid var(--line)}
.results-heading{display:flex;justify-content:space-between;gap:40px;align-items:end;margin-bottom:44px}
.results-heading h2{font-size:clamp(42px,4.8vw,69px)}
.results-heading>p{font-size:15px;line-height:1.7;max-width:260px;padding-bottom:4px}
.proof-pair{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.proof-feature{padding:32px 36px 28px;min-width:0}
.proof-cleaning{background:var(--yellow)}
.proof-education{background:var(--ivory);border:1px solid #c9c3b7}
.proof-meta{display:flex;justify-content:space-between;gap:20px;font-size:10px;font-weight:600;letter-spacing:.07em}
.proof-big{font-family:var(--font-display);font-size:clamp(88px,8.6vw,124px);line-height:1;letter-spacing:-.07em;margin-top:28px;color:var(--blue);display:flex;align-items:baseline;gap:3px}
.proof-big>span{font-size:.68em;letter-spacing:-.08em}
.proof-big>small{font-family:var(--font-body);font-size:14px;letter-spacing:.04em;align-self:flex-start;margin:15px 7px 0 0;color:var(--ink)}
.proof-ratio-label{font-size:11px;line-height:1.5;margin-top:5px;max-width:350px}
.proof-feature h3{font-size:36px;margin-block:31px 25px}
.proof-ledger{margin:0;padding:0}
.proof-ledger>div{display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:11px 0;border-top:1px solid #b8b17b}
.proof-education .proof-ledger>div{border-color:var(--line)}
.proof-ledger dt{font-size:11px;max-width:70%;line-height:1.5}
.proof-ledger dd{font-weight:600;font-size:15px;white-space:nowrap;margin:0}
.proof-story{font-size:13px;line-height:1.8;margin-top:23px}
.proof-note{font-size:10px;line-height:1.75;margin-top:19px;color:#55564e}
.pet-proof{margin-top:36px;background:var(--ivory);border:1px solid #c9c3b7;padding:38px}
.pet-proof-intro{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:end;margin-bottom:33px}
.pet-proof-intro .eyebrow{color:var(--blue);font-size:10px}
.pet-proof-intro h3{font-size:35px;margin-top:15px}
.pet-proof-intro>p{font-size:14px;max-width:390px;padding-bottom:3px;line-height:1.8;color:#55564e}
.pet-campaigns{display:grid;grid-template-columns:1fr 1fr;border-block:1px solid var(--ink)}
.pet-campaign{padding:25px 30px 25px 0;min-width:0}
.pet-campaign+.pet-campaign{padding-left:30px;padding-right:0;border-left:1px solid var(--line)}
.campaign-title{display:flex;justify-content:space-between;gap:20px;align-items:center}
.campaign-title h4{font-size:16px;font-weight:600}
.campaign-title>span{font-size:9px;letter-spacing:.07em;color:var(--muted)}
.campaign-return{font-family:var(--font-display);font-size:72px;letter-spacing:-.06em;line-height:1.1;margin:23px 0;color:var(--blue)}
.campaign-return>span{font-family:var(--font-body);font-size:13px;font-weight:600;letter-spacing:0;margin-left:7px}
.pet-campaign .proof-ledger>div{border-color:var(--line)}
.campaign-takeaway{font-size:12px;line-height:1.7;margin-top:20px;font-weight:600}
.website-impact{display:grid;grid-template-columns:.85fr 1.15fr;gap:45px;align-items:start;padding-top:29px}
.website-impact .eyebrow{font-size:9px;color:var(--blue)}
.website-impact h4{font-family:var(--font-display);font-size:25px;line-height:1.15;letter-spacing:-.03em;max-width:250px;margin-top:11px}
.website-impact ul{list-style:none;padding:0;margin:0;display:grid;gap:12px}
.website-impact li{font-size:12px;line-height:1.75;color:#55564e}
.website-impact strong{color:var(--ink);font-weight:600}
.pet-notes{border-top:1px solid var(--line);padding-top:17px;margin-top:25px;max-width:1050px}
.results-disclosure{font-size:10px;line-height:1.8;max-width:1020px;margin-top:23px;color:#55564e}
.hiring-value{list-style:none;padding:0;margin:26px 0 0}
.hiring-value li{font-size:12px;line-height:1.8;padding:13px 0;border-top:1px solid var(--line);color:#55564e}
.hiring-value strong{display:block;color:var(--ink);font-size:13px;font-weight:600}
.pricing-sheet .monthly-price{display:flex;align-items:baseline;gap:9px;flex-wrap:wrap;margin-top:26px;line-height:1}
.monthly-price>span{font-size:13px;font-weight:600}
.monthly-price>strong{font-family:var(--font-display);font-size:75px;letter-spacing:-.06em;line-height:1}
.monthly-price>small{font-size:12px}
.pricing-sheet h3{font-size:30px;margin-top:21px}
.pricing-sheet .button{width:100%;margin-bottom:22px}
.pricing-sheet li{line-height:1.65}
.guarantee-draft{margin-top:45px;padding:30px 35px;background:var(--ink);color:var(--ivory);display:grid;grid-template-columns:120px 1fr 40px;align-items:center;gap:32px;border-left:5px solid var(--blue)}
.guarantee-number{font-family:var(--font-display);font-size:94px;line-height:.9;color:var(--yellow);letter-spacing:-.06em}
.guarantee-number>span{display:block;font-family:var(--font-body);font-size:10px;letter-spacing:.2em;line-height:1.5;margin-top:14px;margin-left:5px}
.guarantee-draft .eyebrow{font-size:9px;color:var(--yellow);margin-bottom:10px}
.guarantee-draft h3{font-size:36px;letter-spacing:-.04em}
.guarantee-status{font-size:11px;line-height:1.8;max-width:570px;color:#c6c4b9;margin-top:15px}
.guarantee-arrow{font-size:44px;color:var(--yellow);align-self:start}
.experience-number{display:flex;align-items:center;gap:25px;border-top:1px solid #c2beb3;padding-top:23px;margin-top:30px}
.experience-number>strong{font-family:var(--font-display);font-size:100px;line-height:1;letter-spacing:-.05em;color:var(--blue)}
.experience-number>span{font-size:13px;line-height:1.7}
@media(max-width:1150px){.proof-feature{padding:28px}.proof-feature h3{font-size:32px}.proof-ledger dd{font-size:14px}.proof-ledger dt{font-size:10px}.pet-proof{padding:30px}.monthly-price>strong{font-size:64px}.pricing-sheet .button{font-size:12px;padding-inline:17px;gap:8px}}
@media(max-width:900px){.results-heading h2{font-size:48px}.results-heading>p{font-size:12px;max-width:200px}.proof-pair{gap:18px}.proof-feature{padding:24px}.proof-meta{font-size:8px}.proof-big{font-size:88px}.proof-big>small{font-size:11px;margin-top:10px}.proof-feature h3{font-size:29px;margin-top:25px}.proof-ratio-label{font-size:10px}.proof-ledger>div{flex-wrap:wrap;gap:5px 12px}.proof-ledger dt{max-width:100%}.proof-ledger dd{font-size:14px}.proof-story{font-size:12px}.proof-note{font-size:10px}.pet-proof{padding:25px}.pet-proof-intro{gap:35px}.pet-proof-intro h3{font-size:30px}.pet-proof-intro>p{font-size:12px}.pet-campaign{padding-right:22px}.pet-campaign+.pet-campaign{padding-left:22px}.campaign-title h4{font-size:14px}.campaign-title>span{font-size:8px}.campaign-return{font-size:61px}.campaign-takeaway{font-size:11px}.website-impact{gap:30px}.website-impact h4{font-size:23px}.website-impact li{font-size:11px}.monthly-price>strong{font-size:61px}.hiring-value li{font-size:11px}.hiring-value strong{font-size:12px}.guarantee-draft{grid-template-columns:100px 1fr 28px;gap:22px;padding:27px}.guarantee-number{font-size:79px}.guarantee-draft h3{font-size:32px}.guarantee-arrow{font-size:32px}.guarantee-status{font-size:10px}.experience-number>strong{font-size:85px}.experience-number>span{font-size:11px}}
@media(max-width:600px){.results-heading{display:block;margin-bottom:28px}.results-heading h2{font-size:39px}.results-heading>p{font-size:13px;max-width:none;margin-top:19px}.proof-pair{grid-template-columns:1fr;gap:20px}.proof-feature{padding:25px 23px}.proof-meta{font-size:9px}.proof-big{font-size:100px;margin-top:23px}.proof-big>small{font-size:13px;margin-top:13px}.proof-ratio-label{font-size:11px}.proof-feature h3{font-size:33px;margin-block:25px 22px}.proof-ledger>div{flex-wrap:nowrap;gap:15px}.proof-ledger dt{font-size:11px;max-width:65%}.proof-ledger dd{font-size:14px}.proof-story{font-size:13px}.proof-note{font-size:11px;line-height:1.8}.pet-proof{padding:25px 21px;margin-top:22px}.pet-proof-intro{grid-template-columns:1fr;gap:19px;margin-bottom:26px}.pet-proof-intro h3{font-size:30px}.pet-proof-intro>p{font-size:13px}.pet-campaigns{grid-template-columns:1fr}.pet-campaign{padding:24px 0}.pet-campaign+.pet-campaign{padding:24px 0;border-left:0;border-top:1px solid var(--ink)}.campaign-title h4{font-size:15px}.campaign-title>span{font-size:8px}.campaign-return{font-size:69px;margin-block:19px}.campaign-return>span{font-size:12px}.campaign-takeaway{font-size:12px}.website-impact{grid-template-columns:1fr;gap:20px;padding-top:24px}.website-impact h4{font-size:26px;max-width:none}.website-impact li{font-size:12px}.pet-notes{font-size:10px}.results-disclosure{font-size:10px;line-height:1.85}.hiring-value li{font-size:13px}.hiring-value strong{font-size:13px}.monthly-price>strong{font-size:73px}.pricing-sheet h3{font-size:32px}.pricing-sheet .button{font-size:13px}.guarantee-draft{grid-template-columns:1fr;gap:22px;padding:26px 23px;margin-top:30px}.guarantee-number{font-size:75px;display:flex;gap:17px;align-items:end}.guarantee-number>span{margin:0 0 5px;font-size:10px}.guarantee-draft h3{font-size:32px}.guarantee-status{font-size:11px}.guarantee-arrow{display:none}.experience-number>strong{font-size:90px}.experience-number>span{font-size:13px}.hero-foot>span{max-width:245px;font-size:9px}}

/* A small money illustration belongs to the headline, not the background. */
#hero-heading>.money-line{display:flex;align-items:center;gap:.1em;font-size:.95em}
.money-headline-copy{flex:0 0 auto}
#hero-heading .money-illustration{display:block;width:.9em;height:auto;max-width:none;flex:0 0 auto}
@media(max-width:900px){#hero-heading>.money-line{font-size:1em}#hero-heading .money-illustration{width:1.05em}}
@media(max-width:600px){#hero-heading>.money-line{font-size:.86em}}

/* Why Cheekonomics: a plain-English manifesto, before the partnership offer. */
.why-cheekonomics{background:var(--yellow)}
.why-cheekonomics .section-topline{border-color:#aaa24e}
.why-heading-row{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:58px}
.why-heading-row h2{font-size:clamp(42px,5.3vw,76px);max-width:850px;line-height:1.03}
.why-answer-tag{font:700 17px/1.3 var(--font-display);transform:rotate(-7deg);border-bottom:2px solid var(--ink);padding:0 0 8px;white-space:nowrap;margin-bottom:8px}
.why-content{display:grid;grid-template-columns:1.1fr .9fr;gap:9%;align-items:start}
.why-copy{min-width:0}
.why-copy .why-manifesto{font:700 clamp(37px,4.2vw,60px)/1.06 var(--font-display);letter-spacing:-.045em;margin-bottom:30px}
.why-manifesto>span{color:var(--blue)}
.why-copy>p:not(.why-manifesto){font-size:16px;line-height:1.8;max-width:550px;margin-bottom:20px}
.why-copy .why-business{padding-top:9px}
.why-business strong{display:inline-block;margin-top:10px;font-size:20px;letter-spacing:-.02em}
.why-copy .button{margin-top:14px;border-radius:0;max-width:100%}
.why-plain-english{background:var(--ink);color:var(--ivory);padding:34px;position:relative;margin-top:8px;box-shadow:12px 12px 0 #d6ca54}
.why-panel-top{display:flex;justify-content:space-between;align-items:center;gap:20px;border-bottom:1px solid #6e6c60;padding-bottom:20px;margin-bottom:25px;font:10px/1.6 'Courier New',monospace;letter-spacing:.07em}
.why-panel-top>span:last-child{font:36px/1 var(--font-display);color:var(--yellow)}
.why-plain-english h3{font-size:clamp(30px,3.1vw,44px);line-height:1.08;letter-spacing:-.04em}
.why-questions{list-style:none;padding:0;margin:30px 0}
.why-questions li{display:grid;grid-template-columns:25px 1fr;gap:16px;padding:24px 0;border-top:1px solid #5c5b51}
.why-questions li>span{font:11px/1.6 'Courier New',monospace;color:var(--yellow);padding-top:5px}
.why-questions h4{font:700 24px/1.2 var(--font-display);letter-spacing:-.035em;margin:0 0 10px}
.why-questions p{font-size:13px;line-height:1.7;color:#d7d3c9}
.why-panel-foot{font-size:13px;line-height:1.8;border-top:1px solid #5c5b51;padding-top:22px}
.why-panel-foot strong{color:var(--yellow)}
@media(max-width:1000px){.why-content{gap:6%;grid-template-columns:1fr 1fr}.why-plain-english{padding:26px}.why-heading-row{gap:25px}.why-copy>p:not(.why-manifesto){font-size:15px}.why-questions h4{font-size:22px}}
@media(max-width:700px){.why-heading-row{display:block;margin-bottom:32px}.why-heading-row h2{font-size:clamp(38px,9.6vw,52px)}.why-answer-tag{display:inline-block;font-size:14px;margin:24px 0 0;transform:rotate(-4deg)}.why-content{grid-template-columns:1fr;gap:36px}.why-copy .why-manifesto{font-size:clamp(37px,10.3vw,50px);margin-bottom:24px}.why-copy>p:not(.why-manifesto){font-size:15px;line-height:1.75}.why-copy .button{font-size:13px;padding:15px 17px;gap:16px}.why-plain-english{margin:0 9px 9px 0;padding:27px 23px;box-shadow:9px 9px 0 #d6ca54}.why-plain-english h3{font-size:36px}.why-questions{margin:25px 0}.why-questions li{padding:21px 0;gap:12px}.why-questions h4{font-size:23px}}
@media(prefers-reduced-motion:reduce){.why-answer-tag{transform:none}}

/* THE RECEIPTS — shared editorial components, local fonts, no framework. */
:root{--ink:#171717;--receipt-mono:'Courier New',monospace;--lilac:#ddd9ed}
.receipts-page{overflow-wrap:break-word}
.receipts-page h1>span{white-space:normal}
.receipts-page h1{font-size:clamp(54px,5.7vw,82px);line-height:1.015;letter-spacing:-.055em}
.receipts-page h2{font-size:clamp(38px,4.7vw,68px);line-height:1.035}
.receipts-page h3{font-size:30px}
.chapter-label{display:flex;align-items:center;justify-content:space-between;gap:25px;border-top:1px solid currentColor;padding-top:18px;font-size:11px;letter-spacing:.07em;text-transform:uppercase;line-height:1.5;margin-bottom:44px}
.chapter-label>span:last-child{font-size:10px;max-width:48%;text-align:right}
.receipts-page .button{border-radius:0}
.receipts-page .text-link{font-size:13px}
.pending-note{display:flex;align-items:baseline;gap:9px;font-size:12px;line-height:1.6;color:#5c594e;margin-top:24px}
.pending-note>span{font-size:17px}
.fine-print{font-size:12px!important;line-height:1.6!important;color:var(--muted)}
.receipts-hero{background:var(--yellow);padding-top:32px}
.receipts-hero .chapter-label{border-top:0;margin-bottom:22px;padding-top:0}
.receipts-page .receipts-title{font-size:clamp(60px,12.65vw,184px);line-height:.88;letter-spacing:-.075em;white-space:nowrap;position:relative;z-index:2}
.receipts-title>span{display:inline;color:var(--blue)}
.receipts-intro{display:grid;grid-template-columns:.8fr 1.2fr;gap:15px;align-items:center;margin-top:20px}
.receipts-intro-copy{padding:44px 0 90px;position:relative;z-index:1}
.receipts-intro-copy h2{font-size:clamp(35px,3.55vw,51px);line-height:1.07}
.receipts-intro-copy>p:not(.intro-footnote){font-size:15px;line-height:1.7;max-width:350px;margin-top:22px}
.receipts-intro-copy .button{margin-top:30px}
.intro-footnote{font-size:12px;line-height:1.5;margin-top:36px;opacity:.75}
.receipt-stage{position:relative;min-height:690px;isolation:isolate;padding-top:80px;padding-bottom:45px}
.receipt-sculpture{position:absolute;left:-16%;top:-2%;width:103%;max-width:none;height:auto;mix-blend-mode:multiply;z-index:-1}
.receipt-art-note{position:absolute;left:1%;bottom:17%;font-size:9px;line-height:1.5;letter-spacing:.1em;transform:rotate(-8deg)}
.receipt-sheet{width:315px;margin-left:auto;margin-right:3%;background:#fffaf0;color:var(--ink);padding:24px 24px 20px;position:relative;box-shadow:0 12px 16px #17171717;transform:rotate(5deg);transition:transform .5s cubic-bezier(.2,.8,.2,1)}
.receipt-sheet:focus-within{transform:rotate(0)}
.receipt-sheet:before,.receipt-sheet:after{content:'';position:absolute;left:0;width:100%;height:10px;background:#fffaf0;clip-path:polygon(0 0,2% 90%,4% 0,6% 90%,8% 0,10% 90%,12% 0,14% 90%,16% 0,18% 90%,20% 0,22% 90%,24% 0,26% 90%,28% 0,30% 90%,32% 0,34% 90%,36% 0,38% 90%,40% 0,42% 90%,44% 0,46% 90%,48% 0,50% 90%,52% 0,54% 90%,56% 0,58% 90%,60% 0,62% 90%,64% 0,66% 90%,68% 0,70% 90%,72% 0,74% 90%,76% 0,78% 90%,80% 0,82% 90%,84% 0,86% 90%,88% 0,90% 90%,92% 0,94% 90%,96% 0,98% 90%,100% 0);bottom:-9px}
.receipt-sheet:before{top:-9px;transform:rotate(180deg)}
.receipt-brand{font-family:var(--font-display);font-size:27px;letter-spacing:-1.4px;text-align:center}
.receipt-selector{display:flex;gap:4px;justify-content:center;margin:16px 0;border-top:1px dashed #aaa393;border-bottom:1px dashed #aaa393;padding-block:10px}
.receipt-selector button{background:transparent;font-family:var(--receipt-mono);font-size:12px;min-height:40px;min-width:54px;border:1px solid transparent}
.receipt-selector button span{display:none}
.receipt-selector button[aria-selected=true]{background:var(--ink);color:var(--ivory);border-color:var(--ink)}
.receipt-client>span{font:10px var(--receipt-mono);letter-spacing:.08em}
.receipt-client h3{font-size:23px;margin:6px 0 13px;letter-spacing:-.04em}
.receipt-lines{border-top:1px dashed #aaa393}
.receipt-item{border-bottom:1px dashed #cbc3b2}
.receipt-line{display:grid;grid-template-columns:1fr auto 12px;align-items:center;gap:10px;width:100%;text-align:left;background:transparent;font:12px/1.45 var(--receipt-mono);padding:12px 0;min-height:47px;color:var(--ink)}
.receipt-line strong{font-size:18px;font-weight:400}
.receipt-line{grid-template-columns:minmax(0,1fr) auto 12px;gap:8px}.receipt-line strong{font-size:14px;white-space:nowrap}.receipt-line .metric-unit{font-size:10px}
.receipt-line[aria-expanded=true]{color:var(--blue)}
.receipt-plus{font-size:17px;transition:transform .2s}
.receipt-line[aria-expanded=true] .receipt-plus{transform:rotate(45deg)}
.receipt-definition{padding-bottom:12px;font-size:12px;line-height:1.5}
.receipt-definition small{display:block;margin-top:8px;color:#635e52;font-size:11px}
.receipt-total{display:flex;flex-direction:column;gap:3px;font:10px/1.6 var(--receipt-mono);margin-top:14px}
.receipt-total strong{font-size:12px}
.receipt-note{font-size:11px;line-height:1.5;color:#635e52;margin-top:13px}
.receipt-story{font-size:12px;display:flex;justify-content:space-between;border-bottom:1px solid currentColor;padding:12px 0 8px}
.receipt-stamp{color:var(--blue);border:2px solid var(--blue);font:700 12px/1.1 var(--font-display);letter-spacing:.04em;transform:rotate(-8deg);width:max-content;padding:6px 12px;margin:20px auto 12px;text-align:center}
.receipt-barcode{height:22px;max-width:160px;margin:auto;background:repeating-linear-gradient(90deg,#171717 0 2px,transparent 2px 4px,#171717 4px 5px,transparent 5px 8px,#171717 8px 12px,transparent 12px 14px)}
.receipt-folio{display:block;text-align:center;font:8px/1.5 var(--receipt-mono);margin-top:5px;letter-spacing:.06em}
.archive-section{padding:105px 0 80px}
.archive-heading{display:flex;align-items:end;justify-content:space-between;gap:45px;margin-bottom:37px}
.archive-heading>p{max-width:340px;font-size:15px;line-height:1.7}
.problem-filters{display:flex;flex-wrap:wrap;gap:9px;margin-block:22px 15px}
.problem-filters button{padding:12px 15px;min-height:46px;border:1px solid #bcb9af;background:transparent;font-size:12px;line-height:1.4;color:var(--ink);transition:background .2s,color .2s,border-color .2s}
.problem-filters button:hover{border-color:var(--blue);color:var(--blue)}
.problem-filters button[aria-pressed=true]{background:var(--ink);color:var(--ivory);border-color:var(--ink)}
.filter-count{font:11px var(--receipt-mono);color:var(--muted);margin:16px 0 35px}
.case-library{display:grid;grid-template-columns:1fr 1fr;gap:54px 32px}
.case-card{min-width:0}
.case-card a{display:block}
.case-card .card-art{position:relative;overflow:hidden;min-height:330px;background:var(--yellow)}
.card-art .project-art{width:100%;height:100%;object-fit:contain;transition:transform .6s cubic-bezier(.2,.8,.2,1)}
.case-card a:hover .project-art{transform:translateY(-8px) rotate(-2deg)}
.art-index{position:absolute;left:22px;top:12px;font-family:var(--font-display);font-size:54px;line-height:1.2;letter-spacing:-.07em}
.art-index>span{display:block;font:8px var(--font-body);letter-spacing:.09em}
.art-caption{position:absolute;bottom:20px;left:23px;font:10px var(--receipt-mono);letter-spacing:.08em}
.card-open{position:absolute;right:20px;bottom:19px;display:grid;place-items:center;width:46px;height:46px;border:1px solid currentColor;border-radius:50%;font-size:27px;transition:background .2s,color .2s}
.case-card a:hover .card-open{background:var(--ink);color:var(--ivory)}
.card-copy{padding:23px 0 0}
.card-meta{display:flex;justify-content:space-between;gap:20px;font-size:10px;line-height:1.5;text-transform:uppercase;letter-spacing:.05em;margin-bottom:16px}
.card-meta>span:last-child{text-align:right;color:var(--muted)}
.card-copy h3{font-size:clamp(33px,3.25vw,47px);max-width:560px}
.card-copy>p{font-size:14px;line-height:1.7;margin-top:17px;max-width:530px;color:#56564f}
.card-result{display:flex;gap:20px;margin-top:24px;border-top:1px solid var(--line);padding-top:14px;font-family:var(--receipt-mono);font-size:16px}
.card-result small{font:11px var(--font-body);margin-left:7px;color:var(--muted)}
.card-result>span{flex:1;min-width:0}.card-result small{display:block;margin:6px 0 0;line-height:1.5}.card-result .metric-amount{font-size:25px}.card-result .metric-unit{font-size:12px}
.card-cta{display:flex;justify-content:space-between;align-items:center;font-size:13px;font-weight:600;margin-top:17px;padding-bottom:10px;border-bottom:1px solid var(--ink)}
.card-cta>span{font-size:22px}
.case-library .card-cleaning{grid-column:1/-1}
.case-library .card-cleaning>a{display:grid;grid-template-columns:1.1fr 1fr;gap:5%;align-items:center}
.case-library .card-cleaning .card-art{min-height:425px}
.case-library .card-cleaning .card-copy{padding:8px 0}
.case-library .card-cleaning h3{font-size:clamp(38px,4.4vw,62px)}
.card-education .card-art{background:var(--blue);color:var(--ivory)}
.card-pets .card-art{background:var(--lilac)}
.case-library .card-pets{padding-top:95px}
.work-provenance{font-size:13px;line-height:1.7;max-width:850px;border-top:1px solid var(--line);padding-top:28px;margin-top:60px;color:#626157}
.receipts-principles{padding-block:90px;background:var(--blue);color:var(--ivory)}
.receipts-principles .container{display:grid;grid-template-columns:1.3fr .7fr;gap:0 9%;align-items:end}
.receipts-principles .chapter-label{grid-column:1/-1;color:#dde3ff}
.receipts-principles h2{font-size:clamp(55px,7vw,100px)}
.receipts-principles h2>span{color:var(--yellow)}
.principle-notes p{font-size:15px;line-height:1.7;padding:20px 0;border-bottom:1px solid #7890ee}
.principle-notes p:first-child{padding-top:0}
.principle-notes b{display:block;font:11px/1.5 var(--receipt-mono);margin-bottom:10px;color:var(--yellow)}
.receipts-footer{padding:48px 0 30px;border-top:1px solid var(--line)}
.receipts-footer>.container{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:center}
.receipts-footer p{text-align:right;font-size:13px}
.receipts-footer nav{display:flex;gap:25px;font-size:12px}
.receipts-footer small{text-align:right;font-size:11px;color:var(--muted)}
/* Story pages */
.case-hero{padding:30px 0 38px;background:var(--yellow)}
.theme-education .case-hero{background:var(--blue);color:var(--ivory)}
.theme-education .case-hero .pending-note{color:#e4e8ff}
.theme-pets .case-hero{background:var(--lilac)}
.back-link{display:inline-flex;padding:8px 0;font-size:12px;margin-bottom:25px}
.case-hero .chapter-label{margin-bottom:40px;border-color:currentColor;opacity:.9}
.case-hero-grid{display:grid;grid-template-columns:1.07fr .93fr;gap:3%;align-items:center}
.case-hero h1{max-width:740px}
.case-deck{max-width:550px;font-size:15px;line-height:1.75;margin-top:30px}
.case-hero .text-link{margin-top:23px}
.case-cover{position:relative;padding:25px 0 25px}
.case-cover .project-art{width:100%;height:auto;position:relative;z-index:1}
.cover-number{position:absolute;top:-30px;right:5%;font-family:var(--font-display);font-size:clamp(150px,20vw,285px);line-height:1;color:var(--ink);opacity:.07;letter-spacing:-.08em}
.theme-education .cover-number{color:var(--ivory);opacity:.12}
.case-cover figcaption{font:10px/1.5 var(--receipt-mono);max-width:350px;margin-inline:auto;text-align:center}
.case-services{display:flex;flex-wrap:wrap;gap:10px 30px;border-top:1px solid #17171740;margin-top:55px;padding-top:20px;font-size:12px}
.theme-education .case-services{border-color:#a6b6ef}
.case-services>span:before{content:'↗';margin-right:10px}
.case-provenance{font-size:11px;line-height:1.6;max-width:880px;margin-top:20px;opacity:.85}
.case-hero .pending-note{font-size:11px;margin-top:10px}
.chapter-nav{position:sticky;top:0;z-index:10;background:var(--ivory);border-bottom:1px solid var(--line)}
.chapter-nav>.container{display:flex;justify-content:space-between;gap:14px;padding-block:14px}
.chapter-nav a{padding:7px 0;font-size:11px;line-height:1.4;border-bottom:1px solid transparent}
.chapter-nav a[aria-current=location]{color:var(--blue);border-color:var(--blue)}
.chapter{padding-block:90px;scroll-margin-top:80px}
.chapter-heading{display:flex;justify-content:space-between;align-items:end;gap:45px;margin-bottom:45px}
.chapter-heading h2{max-width:810px}
.chapter-heading>p{max-width:315px;font-size:14px;line-height:1.7;flex:0 1 315px}
.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:8%}
.story-grid>h2{max-width:620px}
.story-prose{font-size:16px;line-height:1.8}
.story-prose p+p{margin-top:22px}
.problem-chapter blockquote{font-family:var(--font-display);font-size:clamp(30px,3.5vw,50px);letter-spacing:-.03em;line-height:1.15;max-width:940px;text-align:center;margin:80px auto 0;padding:35px 4%;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.problem-chapter blockquote:before{content:'“';font-size:75px;display:block;color:var(--blue);line-height:.8}
.case-financial{background:#e9e5da}
.financial-trail{list-style:none;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));padding:0;margin:45px 0 30px;gap:0;position:relative}
.financial-trail:has(li:nth-child(6)){grid-template-columns:repeat(3,minmax(0,1fr));row-gap:30px}
.financial-trail li{min-width:0;padding:0 20px 15px;border-top:1px solid #a3a094;border-left:1px solid #c7c2b6}
.financial-trail li:first-child{padding-left:0;border-left:0}
.trail-node{display:grid;place-items:center;width:33px;height:33px;font:11px var(--receipt-mono);border:1px solid var(--ink);border-radius:50%;background:var(--yellow);margin-top:-17px;margin-bottom:22px;position:relative}
.financial-trail h3{font-family:var(--font-body);font-size:12px;line-height:1.4;letter-spacing:0;min-height:34px}
.financial-trail strong{display:block;font:clamp(25px,2.7vw,40px)/1.2 var(--receipt-mono);color:var(--blue);margin:15px 0}
.financial-trail p{font-size:12px;line-height:1.7;max-width:220px}
.financial-trail small{font:10px/1.5 var(--receipt-mono);display:block;margin-top:15px;color:#625f56}
.financial-empty{padding:30px 0;border-top:1px solid var(--line)}
.proof-details{border-top:1px solid #a3a094;border-bottom:1px solid #a3a094;margin-top:25px}
.proof-details summary{display:flex;align-items:center;justify-content:space-between;cursor:pointer;font-size:13px;font-weight:600;list-style:none;padding:18px 0;gap:20px}
.proof-details summary::-webkit-details-marker{display:none}
.proof-details summary>span{font-size:24px;line-height:1;transition:transform .2s}
.proof-details[open] summary>span{transform:rotate(45deg)}
.proof-details>div{font-size:13px;line-height:1.7;padding:0 0 22px;max-width:900px}
.proof-details .fine-print{margin-top:15px}
.evidence-list{margin:0}
.evidence-list>div{display:grid;grid-template-columns:180px 1fr;gap:20px;margin-top:20px}
.evidence-list dt{font-weight:600}
.evidence-list dd{margin:0}
.evidence-list small{display:block;color:var(--muted);margin-top:5px}
.detective-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:5%}
.detective-note{padding-top:22px;border-top:2px solid var(--blue)}
.detective-note>span{font:10px var(--receipt-mono);color:var(--blue);letter-spacing:.03em}
.detective-note h3{font-size:31px;line-height:1.1;margin:22px 0 17px}
.detective-note p{font-size:14px;line-height:1.8;color:#5b5b52}
.journey-chapter{background:var(--blue);color:var(--ivory)}
.journey-chapter .chapter-label{border-color:#8c9fe6}
.journey-workbench{border-top:1px solid #8c9fe6}
.journey-controls{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid #8c9fe6}
.journey-controls button{background:transparent;color:var(--ivory);padding:24px 18px;text-align:left;font-family:var(--font-display);font-size:25px;letter-spacing:-.03em;border-right:1px solid #8c9fe6;display:flex;align-items:center;gap:12px;transition:background .2s,color .2s}
.journey-controls button:first-child{border-left:1px solid #8c9fe6}
.journey-controls button>span:first-child{font:10px var(--receipt-mono);align-self:start}
.journey-control-arrow{margin-left:auto;font-size:22px}
.journey-controls button[aria-selected=true]{background:var(--yellow);color:var(--ink)}
.journey-controls button:focus-visible,.journey-chapter [tabindex]:focus-visible{outline-color:var(--yellow)}
.journey-panels{min-height:285px}
.journey-panels>[role=tabpanel]{display:grid;grid-template-columns:1fr 2fr;gap:5%;padding-top:35px}
.panel-number{font:150px/.9 var(--font-display);letter-spacing:-.08em;color:var(--yellow)}
.journey-panels h3{font-size:40px;line-height:1.1;max-width:680px}
.journey-panels p{font-size:15px;line-height:1.75;max-width:660px;margin-top:20px}
.measurement{margin-top:25px;font-size:12px;color:#e0e6ff}
.measurement>span{font:10px var(--receipt-mono);color:var(--yellow);display:block;margin-bottom:5px}
.autopsy-chapter{background:#171717;color:var(--ivory)}
.autopsy-chapter .chapter-label{border-color:#626259}
.autopsy-disclosure{font:10px/1.5 var(--receipt-mono);color:var(--yellow);letter-spacing:.04em;border-top:1px solid #626259;padding-top:15px;margin:0 0 30px}
.autopsy-lab{display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:start}
.ad-mount{position:relative;padding:20px;max-width:540px}
.mount-corner{position:absolute;width:15px;height:15px;border-color:var(--yellow)}
.mount-corner.tl{top:0;left:0;border-top:1px solid;border-left:1px solid}.mount-corner.tr{top:0;right:0;border-top:1px solid;border-right:1px solid}.mount-corner.bl{bottom:0;left:0;border-bottom:1px solid;border-left:1px solid}.mount-corner.br{bottom:0;right:0;border-bottom:1px solid;border-right:1px solid}
.concept-ad{background:var(--yellow);color:var(--ink);padding:28px;position:relative}
.theme-education .concept-ad{background:var(--blue);color:var(--ivory)}
.theme-pets .concept-ad{background:var(--lilac)}
.concept-ad-label{font:10px var(--receipt-mono);text-transform:uppercase;letter-spacing:.04em}
.concept-ad h3{font-size:clamp(35px,3.3vw,48px);line-height:1.06;margin-top:21px}
.concept-ad>p{font-size:13px;line-height:1.7;max-width:340px}
.ad-illustration{height:190px;margin:5px -20px 10px;overflow:hidden}
.ad-illustration img{height:100%;width:100%;object-fit:contain}
.concept-cta{display:flex;justify-content:space-between;align-items:center;background:var(--ink);color:var(--ivory);font-size:12px;padding:12px 14px;margin-top:22px;border:1px solid var(--ink)}
.theme-education .concept-cta{background:var(--yellow);color:var(--ink)}
.concept-cta>span{font-size:22px}
.ad-mount[data-active-part="0"] .concept-ad h3,.ad-mount[data-active-part="1"] .concept-ad>p,.ad-mount[data-active-part="2"] .ad-illustration,.ad-mount[data-active-part="3"] .concept-cta{outline:2px dashed currentColor;outline-offset:7px}
.ad-mount[data-active-part="4"] .concept-ad{outline:2px dashed var(--yellow);outline-offset:7px}
.approved-creative{width:100%;height:auto}
.autopsy-tabs{display:flex;flex-direction:column;border-top:1px solid #626259}
.autopsy-tabs button{text-align:left;color:var(--ivory);background:transparent;border-bottom:1px solid #626259;padding:12px 10px;font-size:15px;display:flex;gap:20px;min-height:47px}
.autopsy-tabs button>span{font:10px/2 var(--receipt-mono);color:#b1b1a4}
.autopsy-tabs button[aria-selected=true]{background:var(--yellow);color:var(--ink)}
.autopsy-tabs button[aria-selected=true]>span{color:var(--ink)}
.autopsy-chapter :focus-visible{outline-color:var(--yellow)}
.autopsy-panels{padding-top:29px;min-height:230px}
.annotation-label{font:10px var(--receipt-mono);color:var(--yellow)}
.autopsy-panels h3{font-size:31px;line-height:1.1;margin:14px 0}
.autopsy-panels p{font-size:14px;line-height:1.8;color:#d0d0c4}
.autopsy-foot{font-size:11px;line-height:1.6;color:#a3a397;border-top:1px solid #626259;padding-top:16px;margin-top:15px}
.autopsy-chapter .pending-note{color:#b9b9ab}
.section-intro{font-size:14px;line-height:1.8;margin-top:25px;max-width:440px;color:#5b5b52}
.experiments{border-top:1px solid var(--ink)}
.experiment{border-bottom:1px solid var(--line)}
.experiment summary{display:flex;align-items:start;list-style:none;cursor:pointer;gap:15px;padding:24px 0}
.experiment summary::-webkit-details-marker{display:none}
.experiment-num{font:10px var(--receipt-mono);padding-top:5px}
.experiment h3{font-size:25px;line-height:1.15}
.experiment-plus{font-size:23px;margin-left:auto;line-height:1.3}
.experiment[open] .experiment-plus{transform:rotate(45deg)}
.experiment>div{padding:0 0 25px 30px;font-size:13px;line-height:1.7}
.experiment>div p+p{margin-top:15px}
.experiment strong{display:block;font-size:11px;text-transform:uppercase;letter-spacing:.03em;color:var(--blue);margin-bottom:5px}
.experiment-status{font-size:11px;color:var(--muted)}
.outcome-chapter{background:var(--yellow)}
.delivered-list{list-style:none;padding:0;margin:24px 0 14px;font-size:14px}
.delivered-list li{padding:12px 0;border-bottom:1px solid #17171740}
.delivered-list li:before{content:'↗';margin-right:12px}
.publication-checklist{font-size:13px}
.publication-checklist ul{padding-left:20px;margin:0 0 22px;line-height:1.75}
.publication-checklist li+li{margin-top:10px}
.case-cta{padding-block:90px;background:var(--ink);color:var(--ivory)}
.case-cta .eyebrow{font:10px/1.6 var(--receipt-mono);letter-spacing:.06em;color:var(--yellow);margin-bottom:27px}
.case-cta h2{font-size:clamp(45px,6.2vw,90px);max-width:1130px}
.cta-bottom{display:flex;align-items:center;justify-content:space-between;gap:30px;margin-top:38px}
.cta-bottom>p{font-size:15px;line-height:1.7;max-width:520px;color:#d2d2c7}
.case-cta :focus-visible{outline-color:var(--yellow)}
.related-work{padding-block:70px}
.related-grid{display:grid;grid-template-columns:1fr 1fr;gap:35px;margin-bottom:40px}
.related-grid .card-art{min-height:220px;height:280px}
.related-grid .card-copy h3{font-size:34px}
.related-grid .card-copy>p{font-size:13px}
/* Comparison is narrative until approved image pairs are supplied. */
.comparison-chapter{background:var(--lilac)}
.comparison-frame{border:1px solid var(--ink);background:var(--ivory);box-shadow:9px 9px 0 #171717}
.frame-toolbar{display:flex;justify-content:space-between;align-items:center;gap:20px;border-bottom:1px solid var(--ink);padding:14px 22px;font:10px/1.5 var(--receipt-mono)}
.frame-dots{font-size:9px;letter-spacing:3px}
.comparison-context{font-size:12px;line-height:1.6;padding:22px 25px 0;color:var(--muted)}
.comparison-tabs{display:flex;gap:0;padding:20px 25px 0;flex-wrap:wrap}
.comparison-tabs button{background:transparent;border-bottom:1px solid var(--line);font-size:12px;padding:13px 19px;min-height:46px;color:var(--ink)}
.comparison-tabs button[aria-selected=true]{background:var(--ink);color:var(--ivory);border-color:var(--ink)}
.comparison-panels{padding:28px 25px}
.comparison-explanation{display:flex;gap:30px;justify-content:space-between;margin-bottom:25px}
.comparison-explanation h3{font-size:31px;max-width:440px}
.comparison-explanation p{font-size:13px;line-height:1.7;max-width:390px}
.comparison-pair{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.comparison-side{padding:23px;border:1px solid #bab6aa}
.comparison-side>span{font:10px var(--receipt-mono)}
.comparison-side p{font-size:12px;line-height:1.8;margin-top:20px;max-width:430px}
.comparison-side.considered{background:#ece6f6;border-color:#b4a9c7}
.asset-aperture{height:150px;border:1px dashed #a8a296;margin-top:20px;display:flex;align-items:center;justify-content:center;gap:17px;font-size:13px;text-align:center}
.asset-aperture>span{font-size:26px;line-height:1.1;color:var(--muted)}
.asset-aperture>b{font-weight:400;max-width:160px}
.comparison-direction{height:150px;margin-top:20px;display:flex;align-items:center;gap:25px}
.comparison-direction>span{font-size:80px;line-height:1;color:var(--blue)}
.comparison-direction h4{font-family:var(--font-display);font-size:28px;letter-spacing:-.03em;line-height:1.1;max-width:280px}
.image-comparison{position:relative;overflow:hidden;aspect-ratio:1.44;background:#ddd}
.image-comparison>img,.comparison-overlay img{width:100%;height:100%;object-fit:cover;object-position:top}
.comparison-overlay{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--split)) 0 0)}
.comparison-handle{position:absolute;left:var(--split);top:0;bottom:0;width:2px;background:var(--blue);display:flex;align-items:center;justify-content:center;color:var(--ivory);font-size:22px;pointer-events:none}
.comparison-handle:before{content:'';position:absolute;width:43px;height:43px;border-radius:50%;background:var(--blue);z-index:-1}
.comparison-tag{position:absolute;bottom:12px;padding:7px 10px;background:var(--ivory);font:10px var(--receipt-mono)}
.comparison-tag.before{right:12px}.comparison-tag.after{left:12px}
.comparison-range-label{display:flex;gap:25px;align-items:center;padding:20px;font-size:13px}
.comparison-range-label input{min-width:120px;flex:1;accent-color:var(--blue);min-height:44px;cursor:ew-resize}
/* Homepage insertion stays after point 3. */
.home-receipts{background:#e9e5da}
.home-receipts-grid{display:grid;grid-template-columns:1fr 1fr;gap:6%;align-items:center}
.home-receipts-grid h2{margin-top:20px;font-size:clamp(40px,4.4vw,64px)}
.home-receipts-grid p{font-size:15px;line-height:1.7;margin-top:25px;max-width:480px}
.home-receipts-grid .button{margin-top:28px}
.home-receipt-art{position:relative;display:block;overflow:hidden}
.home-receipt-art>img{width:100%;height:auto;transition:transform .6s}
.home-receipt-art:hover>img{transform:scale(1.025)}
.home-receipt-art>span{position:absolute;right:4%;bottom:7%;color:var(--blue);font:700 18px/1.1 var(--font-display);padding:14px 18px;border:2px solid;transform:rotate(-9deg);background:var(--yellow)}
.home-receipt-stories{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:40px}
.home-receipt-link{display:block;border-top:1px solid #a6a296;padding-top:20px;position:relative}
.home-receipt-link>span:first-child{font:10px var(--receipt-mono);text-transform:uppercase}
.home-receipt-link h3{font-size:29px;line-height:1.1;margin-top:16px;max-width:290px;padding-right:25px}
.home-receipt-arrow{font-size:27px;display:block;text-align:right;margin-top:10px;color:var(--blue)}
@media(min-width:901px){.receipts-page #main-nav>a[aria-current=page]:after{right:0}}
@media(min-width:701px){.case-library[data-active-filter="website"] .card-pets{grid-column:1/-1;padding-top:0}.case-library[data-active-filter="website"] .card-pets>a{display:grid;grid-template-columns:1.1fr 1fr;gap:5%;align-items:center}.case-library[data-active-filter="website"] .card-pets .card-copy{padding-top:0}}
@media(max-width:1100px){
 .receipt-sheet{margin-right:0;width:295px;padding:22px}.receipt-stage{min-height:680px}.receipt-sculpture{left:-18%;top:8%;width:110%}
 .journey-controls button{font-size:21px;padding:22px 12px;gap:8px}.journey-control-arrow{font-size:18px}
 .financial-trail{grid-template-columns:repeat(3,minmax(0,1fr));row-gap:38px}.financial-trail li:nth-child(4){border-left:0;padding-left:0}
 .financial-trail li{padding-inline:17px}.autopsy-lab{gap:5%}.case-library .card-cleaning .card-art{min-height:370px}
}
@media(max-width:900px){
 .receipts-page .receipts-title{font-size:12.25vw}.receipts-intro{grid-template-columns:.82fr 1.18fr;gap:0}.receipts-intro-copy{padding-top:30px;padding-bottom:65px}
 .receipts-intro-copy h2{font-size:35px}.receipts-intro-copy>p:not(.intro-footnote){font-size:14px;max-width:260px}.receipt-stage{min-height:700px;padding-top:105px}.receipt-sheet{width:280px;margin-right:0;transform:rotate(3deg)}.receipt-sculpture{left:-5%;top:0;width:108%}.receipt-art-note{display:none}
 .receipts-page h1{font-size:54px}.case-hero-grid{grid-template-columns:1.15fr .85fr;gap:0}.case-deck{font-size:14px}.case-cover figcaption{font-size:9px}.case-cover .project-art{width:115%;max-width:none;margin-left:-7%}
 .archive-heading>p{max-width:250px;font-size:14px}.case-library .card-cleaning>a{grid-template-columns:1fr 1fr;gap:4%}.case-library .card-cleaning h3{font-size:42px}.card-meta{flex-direction:column;gap:5px}.card-meta>span:last-child{text-align:left}
 .card-art .project-art{min-height:300px}.case-card .card-art{min-height:300px}.case-library .card-cleaning .card-art{min-height:400px}.case-library .card-pets{padding-top:60px}
 .story-grid{gap:6%}.chapter-heading{gap:30px}.chapter-heading>p{max-width:230px;font-size:13px}.detective-grid{gap:4%}.detective-note h3{font-size:26px}.detective-note p{font-size:13px}
 .journey-controls button{font-size:20px;padding:20px 10px;flex-wrap:wrap}.journey-control-arrow{display:none}.panel-number{font-size:120px}.journey-panels h3{font-size:34px}
 .concept-ad{padding:22px}.concept-ad h3{font-size:35px}.autopsy-tabs button{font-size:13px}.autopsy-panels h3{font-size:28px}.ad-mount{padding:13px}.ad-illustration{height:150px}
 .comparison-explanation{gap:20px}.comparison-explanation h3{font-size:27px}.comparison-explanation p{max-width:275px}.comparison-direction{gap:15px}.comparison-direction>span{font-size:55px}.comparison-direction h4{font-size:23px}
 .cta-bottom .button{max-width:320px}.receipts-principles .container{gap:0 6%}.receipts-principles h2{font-size:65px}.principle-notes p{font-size:13px}
 .home-receipt-stories{gap:20px}.home-receipt-link h3{font-size:24px}
}
@media(max-width:700px){
 .receipts-page{--gutter:23px}.receipts-page h1{font-size:clamp(46px,10.5vw,68px)}.receipts-page h2{font-size:clamp(37px,8.8vw,56px)}
 .chapter-label{gap:15px;margin-bottom:32px;font-size:10px}.chapter-label>span:last-child{font-size:9px;max-width:45%}
 .receipts-hero{padding-top:23px}.receipts-page .receipts-title{font-size:12.2vw;letter-spacing:-.07em;line-height:1}
 .receipts-intro{grid-template-columns:1fr;margin-top:7px}.receipts-intro-copy{padding:26px 0 0;display:grid;grid-template-columns:1fr;gap:0}.receipts-intro-copy h2{font-size:39px}.receipts-intro-copy h2 br:last-child{display:none}.receipts-intro-copy>p:not(.intro-footnote){max-width:440px;font-size:14px;margin-top:20px}.receipts-intro-copy .button{justify-self:start;margin-top:24px}.intro-footnote{display:none}
 .receipt-stage{padding-top:150px;min-height:800px;padding-bottom:35px;width:100%;max-width:500px;margin-inline:auto}.receipt-sculpture{width:93%;left:-9%;top:-8px}.receipt-sheet{width:min(315px,calc(100% - 22px));margin-right:6px;transform:rotate(3deg);padding:22px 24px}.receipt-line{font-size:12px}.receipt-art-note{display:block;bottom:auto;top:40px;right:3%;left:auto;font-size:8px}
 .archive-section{padding:65px 0}.archive-heading{display:block;margin-bottom:25px}.archive-heading>p{max-width:440px;margin-top:22px}.problem-filters{gap:8px}.problem-filters button{font-size:11px;padding:11px 12px;flex:1 1 calc(50% - 8px)}.problem-filters button:first-child{flex-basis:100%}.filter-count{margin-bottom:25px}
 .case-library{grid-template-columns:1fr;gap:40px}.case-library .card-cleaning>a{display:block}.case-library .card-cleaning .card-art,.case-card .card-art{min-height:0;height:auto;aspect-ratio:1.25}.card-art .project-art{min-height:0}.case-library .card-cleaning h3,.card-copy h3{font-size:38px}.case-library .card-cleaning .card-copy{padding-top:23px}.case-library .card-pets{padding-top:0}.card-copy>p{font-size:14px}.card-meta{flex-direction:row;font-size:9px}.card-meta>span:last-child{text-align:right;max-width:55%}.art-index{font-size:44px}.work-provenance{margin-top:40px}
 .receipts-principles{padding-block:65px}.receipts-principles .container{grid-template-columns:1fr}.receipts-principles h2{font-size:clamp(53px,12vw,75px)}.principle-notes{margin-top:40px}.principle-notes p{font-size:14px}
 .case-hero{padding-top:20px}.back-link{margin-bottom:19px}.case-hero .chapter-label{margin-bottom:28px}.case-hero-grid{grid-template-columns:1fr}.case-deck{max-width:500px;margin-top:23px;font-size:15px}.case-cover{max-width:500px;width:100%;margin:20px auto 0;padding:10px 0 0}.case-cover .project-art{width:100%;max-width:100%;margin:0}.cover-number{font-size:190px;top:0}.case-cover figcaption{font-size:9px;max-width:100%}.case-services{margin-top:30px;gap:10px 20px;font-size:11px}.case-provenance{font-size:11px}.case-hero .pending-note{font-size:11px}
 .chapter-nav>.container{display:flex;flex-wrap:wrap;justify-content:flex-start;gap:2px 16px;padding-block:8px}.chapter-nav a{font-size:10px;min-height:35px;display:flex;align-items:center;padding:5px 0}.chapter-nav{position:sticky}.chapter{padding-block:62px;scroll-margin-top:100px}
 .story-grid{grid-template-columns:1fr;gap:28px}.story-prose{font-size:15px;line-height:1.8}.problem-chapter blockquote{margin-top:40px;font-size:30px;padding:30px 2%}.problem-chapter blockquote:before{font-size:60px}
 .chapter-heading{display:block;margin-bottom:35px}.chapter-heading>p{margin-top:20px;max-width:450px;font-size:14px}
 .financial-trail,.financial-trail:has(li:nth-child(6)){grid-template-columns:1fr;margin-top:35px;gap:0}.financial-trail li,.financial-trail li:first-child,.financial-trail li:nth-child(4){display:grid;grid-template-columns:1fr auto;column-gap:15px;border:0;border-left:1px solid #a3a094;margin-left:16px;padding:0 0 30px 30px;position:relative}.financial-trail li:last-child{border-color:transparent;padding-bottom:0}.trail-node{position:absolute;left:-17px;top:0;margin:0}.financial-trail h3{min-height:0;padding-top:5px;font-size:13px}.financial-trail strong{margin:0;font-size:32px;line-height:1}.financial-trail p{grid-column:1/-1;max-width:100%;margin-top:12px;font-size:12px}.financial-trail small{grid-column:1/-1;margin-top:10px}.evidence-list>div{grid-template-columns:1fr;gap:6px}
 .detective-grid{grid-template-columns:1fr;gap:30px}.detective-note{padding-top:17px}.detective-note h3{font-size:30px;margin:15px 0}.detective-note p{font-size:14px}
 .journey-controls{grid-template-columns:1fr 1fr}.journey-controls button{min-height:70px;font-size:23px;padding:16px 12px;border-bottom:1px solid #8c9fe6;gap:10px}.journey-controls button:nth-child(3){border-left:1px solid #8c9fe6}.journey-panels{min-height:290px}.journey-panels>[role=tabpanel]{grid-template-columns:55px 1fr;gap:15px;padding-top:28px}.panel-number{font-size:58px}.journey-panels h3{font-size:29px}.journey-panels p{font-size:14px;margin-top:16px}.measurement{font-size:11px}
 .autopsy-lab{grid-template-columns:1fr;gap:30px}.ad-mount{width:100%;max-width:420px;margin-inline:auto;padding:14px}.concept-ad{padding:24px}.concept-ad h3{font-size:39px}.ad-illustration{height:160px}.concept-ad>p{font-size:13px}.autopsy-tabs{flex-direction:row;flex-wrap:wrap;border:0;gap:7px}.autopsy-tabs button{border:1px solid #626259;flex:1 1 30%;flex-direction:column;gap:3px;padding:11px 12px;font-size:12px}.autopsy-tabs button>span{font-size:9px}.autopsy-panels{min-height:230px}.autopsy-panels h3{font-size:31px}.autopsy-disclosure{font-size:10px}
 .experiments{margin-top:5px}.experiment h3{font-size:26px}.experiment summary{padding:21px 0}.experiment>div{font-size:13px}.section-intro{font-size:14px;max-width:100%}
 .comparison-frame{box-shadow:5px 5px 0 #171717}.frame-toolbar{padding:12px;gap:12px;font-size:8px}.frame-dots{display:none}.comparison-context{padding:18px 17px 0;font-size:11px}.comparison-tabs{padding:18px 17px 0;display:grid;grid-template-columns:1fr 1fr}.comparison-tabs button{font-size:11px;padding:12px 8px;border:1px solid var(--line)}.comparison-panels{padding:25px 17px 18px}.comparison-explanation{display:block}.comparison-explanation h3{font-size:28px}.comparison-explanation p{margin-top:14px;max-width:100%;font-size:12px}.comparison-pair{grid-template-columns:1fr;gap:16px}.comparison-side{padding:18px}.asset-aperture{height:100px}.comparison-direction{height:110px;gap:20px}.comparison-direction h4{font-size:27px}.comparison-side p{font-size:12px}.comparison-range-label{flex-direction:column;gap:8px;padding:17px}.comparison-range-label input{width:100%}
 .case-cta{padding-block:65px}.case-cta h2{font-size:clamp(42px,10.5vw,68px)}.cta-bottom{display:block;margin-top:25px}.cta-bottom>p{font-size:14px}.cta-bottom .button{margin-top:28px;max-width:100%;font-size:13px}.case-cta .eyebrow{font-size:9px}
 .related-work{padding-block:55px}.related-grid{grid-template-columns:1fr;gap:35px}.related-grid .card-art{height:auto;aspect-ratio:1.45}.related-grid .card-copy h3{font-size:33px}
 .receipts-footer>.container{grid-template-columns:1fr;gap:22px}.receipts-footer p,.receipts-footer small{text-align:left}.receipts-footer nav{gap:18px;flex-wrap:wrap;font-size:11px}.receipts-footer .wordmark{font-size:30px}
 .home-receipts-grid{grid-template-columns:1fr;gap:35px}.home-receipts-grid h2{font-size:43px}.home-receipt-art{max-width:500px;width:100%;margin:auto}.home-receipt-stories{grid-template-columns:1fr;gap:24px}.home-receipt-link{padding-top:18px;min-height:110px}.home-receipt-link h3{font-size:30px;max-width:85%;padding-right:0}.home-receipt-arrow{position:absolute;right:0;bottom:10px;margin:0}
}
@media(max-width:370px){.receipts-page{--gutter:20px}.receipts-intro-copy h2{font-size:35px}.receipt-sheet{width:calc(100% - 12px);padding:20px;transform:none}.receipt-stage{padding-top:140px}.receipt-line{font-size:11px}.journey-panels>[role=tabpanel]{grid-template-columns:1fr}.panel-number{font-size:40px}.journey-panels{min-height:320px}.concept-ad h3{font-size:34px}.card-meta{flex-direction:column}.card-meta>span:last-child{text-align:left;max-width:100%}}
/* Real campaign creatives: editable annotations sit above unchanged supplied artwork. */
.creative-card-collage{position:absolute;inset:0;isolation:isolate}
.creative-card-collage img{position:absolute;width:36%;height:auto;box-shadow:0 8px 18px #17171740;transition:transform .5s;max-height:85%;object-fit:contain;object-position:top}
.creative-card-collage img:nth-child(1){left:5%;top:26%;transform:rotate(-10deg);z-index:1}
.creative-card-collage img:nth-child(2){left:32%;top:12%;transform:rotate(3deg);z-index:3}
.creative-card-collage img:nth-child(3){right:3%;top:24%;transform:rotate(11deg);z-index:2}
.case-card a:hover .creative-card-collage img:nth-child(2){transform:translateY(-5px) rotate(1deg)}
.original-autopsy .chapter-heading h2{max-width:750px}
.creative-selectors{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;margin:30px 0 38px}
.creative-selectors button{display:flex;align-items:center;gap:14px;background:transparent;color:var(--ivory);border:1px solid #68685c;text-align:left;padding:12px;min-width:0;min-height:83px;transition:background .2s,color .2s}
.creative-selectors button>img{width:42px;height:53px;object-fit:contain;flex-shrink:0;background:#333}
.creative-selectors button>span{font-size:13px;line-height:1.4}
.creative-selectors button small{display:block;font:8px/1.5 var(--receipt-mono);letter-spacing:.04em;margin-bottom:6px;color:#bdbdaf}
.creative-selectors button .creative-tab-arrow{margin-left:auto;font-size:22px;align-self:start}
.creative-selectors button[aria-selected=true]{background:var(--yellow);color:var(--ink);border-color:var(--yellow)}
.creative-selectors button[aria-selected=true] small{color:#4b4b3d}
.original-creative-heading{display:grid;grid-template-columns:90px 1fr 320px;gap:25px;align-items:end;padding:25px 0;border-top:1px solid #626259}
.original-creative-heading>span{font:10px var(--receipt-mono);align-self:start;margin-top:7px;color:var(--yellow)}
.original-creative-heading h3{font-size:37px;line-height:1.07}
.original-creative-heading p{font-size:12px;line-height:1.7;color:#cecebf}
.originals-lab{grid-template-columns:1.1fr .9fr;gap:6%;align-items:start}
.originals-lab>figure{min-width:0}
.real-ad-mount{position:relative;max-width:none;padding:0;border:1px solid #626259;background:#222}
.actual-creative{display:block;width:100%;height:auto}
.creative-focal-box{position:absolute;left:var(--focus-x);top:var(--focus-y);width:var(--focus-w);height:var(--focus-h);border:2px dashed #244ee8;box-shadow:0 0 0 1px #f6f1e8;pointer-events:none;transition:left .2s,top .2s,width .2s,height .2s}
.creative-image-caption{display:flex;justify-content:space-between;gap:20px;align-items:center;font-size:10px;line-height:1.6;color:#bdbdaf;margin-top:15px}
.creative-image-caption a{border-bottom:1px solid #bdbdaf;padding:6px 0;min-height:35px;display:inline-flex;gap:12px;align-items:center;color:var(--ivory);font-size:11px}
.creative-inspect-label{font:9px var(--receipt-mono);display:block;margin:2px 0 18px;color:#bdbdaf}
.originals-lab .autopsy-tabs button{font-size:16px;min-height:55px}
.originals-lab .autopsy-panels{min-height:250px;padding-top:32px}
.originals-lab .autopsy-panels h3{font-size:33px}
.originals-lab .autopsy-panels p{font-size:14px;line-height:1.85}
.creative-source-note{margin-top:35px;border-top:1px solid #626259;border-bottom:1px solid #626259;font-size:12px;line-height:1.8;color:#cecebf}
.creative-source-note summary{display:flex;justify-content:space-between;align-items:center;gap:20px;list-style:none;padding:17px 0;cursor:pointer;color:var(--ivory)}
.creative-source-note summary::-webkit-details-marker{display:none}
.creative-source-note summary>span{font-size:22px}
.creative-source-note[open] summary>span{transform:rotate(45deg)}
.creative-source-note>p{max-width:970px;padding-bottom:22px}
.creative-transcript{margin-top:22px;border-top:1px solid #626259;font-size:12px;line-height:1.8;color:#d0d0c4}
.creative-transcript summary{cursor:pointer;min-height:44px;display:flex;align-items:center;gap:10px;color:var(--ivory)}
.creative-transcript summary:after{content:'+';margin-left:auto;font-size:20px}
.creative-transcript[open] summary:after{content:'−'}
.creative-transcript p{margin-top:12px}
.creative-transcript p:last-child{margin-bottom:18px}
@media(max-width:1100px){.original-creative-heading{grid-template-columns:65px 1fr 260px;gap:20px}.original-creative-heading h3{font-size:32px}.creative-selectors button{gap:10px}.creative-selectors button .creative-tab-arrow{display:none}.creative-selectors button>span{font-size:12px}}
@media(max-width:900px){.creative-selectors{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}.creative-selectors button>img{width:40px;height:50px}.original-creative-heading{grid-template-columns:65px 1fr;gap:15px}.original-creative-heading p{grid-column:2;max-width:500px}.originals-lab{gap:5%}.originals-lab .autopsy-tabs button{font-size:13px;min-height:48px}.originals-lab .autopsy-panels h3{font-size:28px}.originals-lab .autopsy-panels p{font-size:13px}.originals-lab .autopsy-panels{min-height:290px}}
@media(max-width:700px){.creative-selectors{gap:8px;margin:24px 0}.creative-selectors button{padding:10px;min-height:75px;gap:9px}.creative-selectors button>img{width:30px;height:38px}.creative-selectors button>span{font-size:12px}.creative-selectors button small{font-size:7px;letter-spacing:0;margin-bottom:4px}.original-creative-heading{grid-template-columns:1fr;gap:12px;padding:22px 0}.original-creative-heading>span{margin:0;font-size:9px}.original-creative-heading h3{font-size:32px}.original-creative-heading p{grid-column:auto;max-width:none;font-size:12px}.originals-lab{grid-template-columns:1fr;gap:26px}.real-ad-mount{max-width:500px;margin:auto;padding:0}.creative-focal-box{border-width:1px;box-shadow:0 0 0 1px #f6f1e8}.creative-image-caption{font-size:9px;gap:15px}.creative-image-caption a{font-size:11px}.originals-lab .autopsy-tabs{display:grid;grid-template-columns:1fr 1fr;gap:7px}.originals-lab .autopsy-tabs button{font-size:13px;min-height:60px;padding:11px 12px}.originals-lab .autopsy-panels{min-height:245px;padding-top:25px}.originals-lab .autopsy-panels h3{font-size:30px}.originals-lab .autopsy-panels p{font-size:14px;line-height:1.8}.creative-source-note{font-size:12px}.creative-transcript{font-size:13px}}
/* Documented Al Najm outcomes and an explicitly hypothetical retention model. */
.financial-trail .metric-unit{display:block;font-size:11px;line-height:1.5;margin-bottom:3px;color:var(--ink)}
.financial-trail .metric-amount{font-size:clamp(26px,2.4vw,35px);white-space:nowrap}
.hero-economics{background:var(--ivory);border:1px solid var(--ink);padding:34px 28px 28px;position:relative;z-index:2;box-shadow:8px 8px 0 var(--blue);transform:rotate(2deg);max-width:460px;margin-inline:auto}
.hero-economics>.eyebrow{font:10px var(--receipt-mono);letter-spacing:.04em}
.hero-economics>strong{font-family:var(--font-display);font-size:clamp(62px,6.3vw,90px);line-height:1;letter-spacing:-.065em;color:var(--blue);display:block;margin:25px 0 20px}
.hero-economics>strong>small{font:12px var(--receipt-mono);letter-spacing:0;display:block;margin-bottom:8px;color:var(--ink)}
.hero-economics>strong>span{font:15px var(--receipt-mono);letter-spacing:0;display:block;margin-top:7px;color:var(--ink)}
.hero-economics>p{font-size:14px;line-height:1.7;max-width:330px}
.hero-economics-foot{display:block;border-top:1px solid var(--line);padding-top:15px;margin-top:17px;font-size:11px;line-height:1.7}
.hero-economics .text-link{font-size:12px;margin-top:15px}
.commercial-highlights{display:grid;grid-template-columns:1.15fr 1fr 1fr;background:var(--ink);color:var(--ivory);margin:45px 0 35px;padding:32px}
.commercial-highlights>div{padding:0 25px;border-left:1px solid #646458;min-width:0}
.commercial-highlights>div:first-child{border:0;padding-left:0}
.commercial-highlights>div:last-child{padding-right:0}
.commercial-highlights strong{font-family:var(--font-display);font-size:clamp(32px,3.8vw,55px);line-height:1.1;letter-spacing:-.05em;color:var(--yellow)}
.commercial-highlights h3{font-family:var(--font-body);font-size:13px;line-height:1.5;letter-spacing:0;margin-top:14px;max-width:230px}
.commercial-highlights p{font-size:11px;line-height:1.7;color:#c6c6b9;margin-top:10px;max-width:280px}
.campaign-proof{margin-top:55px}
.proof-heading{display:flex;gap:40px;align-items:end;justify-content:space-between;margin-bottom:25px}
.proof-heading h3{font-size:35px;margin-top:14px}
.proof-heading>p{font-size:12px;line-height:1.8;max-width:400px}
.campaign-proof figure{border:1px solid #a3a094;padding:15px;background:white}
.campaign-proof figure img{width:100%;height:auto}
.campaign-proof figcaption{font:10px/1.5 var(--receipt-mono);color:var(--muted);margin-top:13px}
.proof-details>.report-image{max-width:none}
.report-image img{width:100%;height:auto}
.report-image>.text-link{margin-top:15px}
.retention-chapter{background:var(--blue);color:var(--ivory)}
.retention-chapter .chapter-label{border-color:#8c9fe6}
.retention-lab{display:grid;grid-template-columns:.85fr 1.15fr;border:1px solid #8c9fe6}
.retention-assumptions{padding:37px 32px;border-right:1px solid #8c9fe6}
.scenario-tag{font:10px/1.6 var(--receipt-mono);letter-spacing:.06em;color:var(--yellow);display:block}
.retention-assumptions h3{font-size:37px;line-height:1.1;margin:20px 0 35px}
.retention-assumptions label{font-size:13px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.retention-assumptions output{font:27px var(--receipt-mono);color:var(--yellow)}
.retention-assumptions input{width:100%;height:45px;accent-color:var(--yellow);cursor:ew-resize;margin:10px 0 12px}
.retention-presets{display:grid;grid-template-columns:repeat(4,1fr);gap:7px}
.retention-presets button{min-height:44px;background:transparent;color:var(--ivory);border:1px solid #a7b5ec;font-size:11px;padding:9px 5px}
.retention-presets button[aria-pressed=true]{background:var(--yellow);color:var(--ink);border-color:var(--yellow)}
.retention-chapter :focus-visible{outline-color:var(--yellow)}
#retention-assumption-note{font-size:11px;line-height:1.8;color:#e0e6ff;margin-top:25px}
.retention-results{padding:37px 32px;background:#1c3fc2}
.ltv-cohort{margin-top:27px}
.ltv-cohort>small{font:10px var(--receipt-mono);letter-spacing:.05em}
.ltv-cohort>strong{font-family:var(--font-display);font-size:clamp(38px,4.4vw,63px);line-height:1.1;letter-spacing:-.05em;color:var(--yellow);display:block;margin-top:10px}
.ltv-details{margin-top:25px}
.ltv-details>div{display:flex;justify-content:space-between;align-items:start;gap:20px;border-top:1px solid #8396de;padding-block:12px;font-size:12px;line-height:1.6}
.ltv-details strong{font:15px/1.5 var(--receipt-mono);white-space:nowrap}
.ltv-details small{font-size:10px;color:#d7defc}
.value-bars{margin-top:25px}
.value-bars>div>span{display:block;font:8px var(--receipt-mono);letter-spacing:.025em;margin-bottom:7px}
.value-bars i{height:14px;display:block;margin-bottom:15px;background:var(--ivory)}
.value-bars .revenue-bar{background:var(--yellow)}
.value-bars .bar-axis{display:flex;justify-content:space-between;border-top:1px solid #8396de;padding-top:7px;font-size:9px}
.scenario-disclosure{font-size:11px;line-height:1.8;color:#e0e6ff;border-top:1px solid #8396de;padding-top:17px;margin-top:20px}
.retention-chapter .fine-print{color:#e0e6ff}
@media(max-width:900px){.hero-economics{padding:25px 20px}.hero-economics>strong{font-size:64px}.hero-economics>p{font-size:12px}.commercial-highlights{padding:25px}.commercial-highlights>div{padding-inline:18px}.commercial-highlights strong{font-size:34px}.retention-assumptions,.retention-results{padding:28px 23px}.retention-assumptions h3{font-size:30px}.retention-presets{grid-template-columns:1fr 1fr}.ltv-cohort>strong{font-size:40px}.ltv-details strong{font-size:13px}.proof-heading>p{max-width:300px}}
@media(max-width:700px){.hero-economics{transform:none;margin:15px 8px 25px 0;padding:27px}.hero-economics>strong{font-size:74px}.hero-economics>p{font-size:14px}.hero-economics-foot{font-size:11px}.commercial-highlights{grid-template-columns:1fr;padding:27px;margin-top:35px}.commercial-highlights>div,.commercial-highlights>div:first-child,.commercial-highlights>div:last-child{border:0;border-top:1px solid #646458;padding:23px 0}.commercial-highlights>div:first-child{border:0;padding-top:0}.commercial-highlights>div:last-child{padding-bottom:0}.commercial-highlights strong{font-size:51px}.commercial-highlights h3{max-width:none;margin-top:10px;font-size:14px}.commercial-highlights p{max-width:none}.financial-trail strong{padding-top:0}.financial-trail .metric-unit{text-align:right;font-size:9px}.financial-trail .metric-amount{font-size:29px}.proof-heading{display:block}.proof-heading h3{font-size:31px}.proof-heading>p{margin-top:18px;max-width:none}.campaign-proof figure{padding:10px}.campaign-proof figcaption{font-size:9px}.retention-lab{grid-template-columns:1fr}.retention-assumptions{border-right:0;border-bottom:1px solid #8c9fe6;padding:27px 22px}.retention-results{padding:27px 22px}.retention-presets{grid-template-columns:repeat(4,1fr)}.retention-assumptions h3{font-size:34px;margin-bottom:25px}.ltv-cohort>strong{font-size:clamp(39px,10.5vw,58px)}.ltv-details>div{gap:15px;font-size:11px}.ltv-details strong{font-size:14px}.scenario-tag{font-size:9px}.scenario-disclosure{font-size:11px}.chapter-nav:has(a[href="#customer-value"])>.container{gap:2px 12px}}
@media(max-width:370px){.hero-economics>strong{font-size:62px}.financial-trail .metric-amount{font-size:24px}.retention-assumptions,.retention-results{padding:24px 18px}.retention-presets{grid-template-columns:1fr 1fr}.ltv-details>div{flex-direction:column;gap:5px}.card-result .metric-amount{font-size:23px}}
@media(prefers-reduced-motion:no-preference){
 .receipts-title{animation:receipt-title-in .7s cubic-bezier(.2,.8,.2,1) both}.receipt-sculpture{animation:receipt-art-in .9s cubic-bezier(.2,.8,.2,1) both}.receipt-sheet{animation:receipt-paper-in .9s cubic-bezier(.2,.8,.2,1) both}
 [data-reveal].will-reveal{opacity:0;transform:translateY(18px);transition:opacity .55s,transform .55s}[data-reveal].is-visible{opacity:1;transform:none}
 @keyframes receipt-title-in{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:none}}
 @keyframes receipt-art-in{from{opacity:0;transform:translateY(25px) rotate(-4deg)}to{opacity:1;transform:none}}
 @keyframes receipt-paper-in{from{opacity:0;translate:0 -30px}to{opacity:1;translate:0 0}}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.receipts-page *, .receipts-page *:before,.receipts-page *:after{animation:none!important;transition:none!important}.receipt-sheet{transform:none}.case-card a:hover .project-art{transform:none}}

/* Pet Express: actual website evidence, clear reading paths and full-size source links. */
.website-hero-art{display:block;position:relative;padding:40px 28px 34px;color:var(--ink);text-decoration:none;width:100%;isolation:isolate}
.website-hero-art>span:first-child{font:9px/1.5 var(--receipt-mono);letter-spacing:.04em;display:block;margin-bottom:25px}
.mini-browser{border:1px solid var(--ink);background:var(--ivory);transform:rotate(-4deg);box-shadow:9px 11px 0 #17171722;position:relative;z-index:1}
.mini-browser i{display:block;font:8px var(--receipt-mono);padding:8px 12px;font-style:normal;letter-spacing:2px}
.mini-browser img{display:block;width:100%;height:auto}
.website-hero-art strong{display:block;font:700 clamp(27px,3.4vw,48px)/1.04 var(--font-display);letter-spacing:-.04em;margin-top:35px}
.hero-inspect{display:flex;justify-content:space-between;align-items:center;margin-top:30px;font-size:12px}
.hero-inspect b{font-size:33px;color:var(--blue)}
.website-card-stack{position:absolute;inset:0;padding:25px}
.website-card-stack img{position:absolute;width:77%;height:auto;border:1px solid var(--ink);box-shadow:6px 8px 0 #17171720}
.website-card-stack img:first-child{left:7%;top:13%;transform:rotate(-7deg)}
.website-card-stack img:nth-child(2){left:15%;top:34%;transform:rotate(5deg)}
.website-card-stack>span{position:absolute;left:7%;bottom:7%;font:10px/1.4 var(--receipt-mono);letter-spacing:.03em}
.actual-home-comparison{aspect-ratio:2048/1154;background:#f5f3ef}
.actual-home-comparison>img,.actual-home-comparison .comparison-overlay img{object-fit:contain;object-position:top;width:100%;height:100%}
.comparison-handle{z-index:2}
.comparison-handle:before{z-index:-1}
.comparison-tag{z-index:3;pointer-events:none}
.comparison-presets{display:flex;justify-content:center;gap:10px;padding:20px 20px 0;flex-wrap:wrap}
.comparison-presets button{padding:12px 18px;border:1px solid var(--ink);min-height:44px;background:transparent;font-size:12px;color:var(--ink)}
.comparison-presets button[aria-pressed=true]{background:var(--ink);color:var(--ivory)}
.capture-links{display:flex;gap:30px;justify-content:center;flex-wrap:wrap;padding:0 22px 25px;font-size:12px;text-decoration:underline;text-underline-offset:4px}
.actual-website .comparison-tabs{border-top:1px solid var(--line)}
.actual-comparison-panels h3{font:700 34px/1.1 var(--font-display);letter-spacing:-.03em;max-width:680px;margin-bottom:26px}
.actual-comparison-notes{display:grid;grid-template-columns:1fr 1fr 1.1fr;gap:28px}
.actual-comparison-notes p{font-size:14px;line-height:1.75}
.actual-comparison-notes span{display:block;font:9px var(--receipt-mono);letter-spacing:.05em;margin-bottom:12px}
.actual-comparison-notes .comparison-benefit{border-left:2px solid var(--blue);padding-left:22px}
.comparison-benefit span{color:var(--blue)}
.old-services-proof{border-block:1px solid #aaa0bb;margin-top:32px;padding:0 0 8px}
.old-services-proof summary{display:flex;justify-content:space-between;gap:20px;cursor:pointer;font-size:16px;font-weight:600;padding:22px 0;list-style:none}
.old-services-proof summary::-webkit-details-marker{display:none}
.old-services-proof p{max-width:800px;font-size:15px;line-height:1.7;margin-bottom:22px}
.old-services-proof img{display:block;width:100%;height:auto;border:1px solid #aaa0bb}
.old-services-proof small{display:block;font-size:11px;margin-top:12px}
.landing-selectors{display:grid;grid-template-columns:1fr 1fr;border-block:1px solid #68685c;margin:36px 0}
.landing-selectors button{background:transparent;color:var(--ivory);display:flex;align-items:center;gap:20px;padding:25px 28px;font:600 25px/1.2 var(--font-display);min-height:85px;text-align:left}
.landing-selectors button>span{font:10px var(--receipt-mono)}
.landing-selectors button>b{margin-left:auto;font-size:30px}
.landing-selectors button[aria-selected=true]{background:var(--yellow);color:var(--ink)}
.landing-intro{display:grid;grid-template-columns:1.05fr .95fr;gap:8%;align-items:start;margin-bottom:32px}
.landing-intro .eyebrow{color:var(--yellow);font-size:10px;display:block;margin-bottom:16px}
.landing-intro h3{font:700 43px/1.08 var(--font-display);letter-spacing:-.035em;max-width:620px}
.landing-intro p{font-size:16px;line-height:1.8;color:#dedecf}
.landing-intro .text-link{font-size:12px;margin-top:20px;color:var(--yellow)}
.landing-inspection .real-ad-mount{max-width:none;padding:0;margin:0}
.landing-inspection .actual-creative{width:100%;height:auto}
.landing-analysis{display:grid;grid-template-columns:.85fr 1.15fr;gap:6%;margin-top:30px}
.landing-analysis .autopsy-tabs{display:grid;grid-template-columns:1fr 1fr;gap:8px;align-self:start}
.landing-analysis .autopsy-tabs button{font-size:15px;min-height:60px;padding:14px}
.landing-annotations{min-height:175px;padding-top:3px}
.landing-annotations h4{font:600 32px/1.12 var(--font-display);letter-spacing:-.02em;margin-bottom:18px}
.landing-annotations p{font-size:15px;line-height:1.8;color:#dedecf;max-width:650px}
.landing-lab .creative-image-caption{font-size:11px}
.landing-lab .creative-focal-box{border-color:var(--blue);background:transparent}
.work-lessons{background:var(--ivory)}
.work-lessons-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:45px;margin-top:42px}
.work-lessons-grid article{border-top:1px solid var(--ink);padding-top:25px}
.work-lessons-grid article>span{font:12px var(--receipt-mono);color:var(--blue)}
.work-lessons-grid h3{font:600 31px/1.1 var(--font-display);letter-spacing:-.025em;margin:22px 0 18px}
.work-lessons-grid p{font-size:16px;line-height:1.65;margin-bottom:20px}
.work-lessons-grid small{display:block;font-size:12px;line-height:1.65;color:var(--muted)}
@media(max-width:1000px){.website-hero-art{padding:28px 22px}.landing-intro{gap:5%}.landing-intro h3{font-size:35px}.landing-intro p{font-size:14px}.landing-analysis{gap:4%}.landing-annotations h4{font-size:28px}.actual-comparison-notes{gap:18px}.work-lessons-grid{gap:25px}.work-lessons-grid h3{font-size:27px}}
@media(max-width:700px){.website-hero-art{padding:25px 20px 20px}.website-hero-art strong{font-size:35px;margin-top:30px}.website-hero-art>span:first-child{font-size:8px;margin-bottom:22px}.hero-inspect{margin-top:22px}.actual-home-comparison{min-height:0}.comparison-presets{display:grid;grid-template-columns:1fr 1fr;gap:7px;padding:14px 14px 0}.comparison-presets button{padding:10px 8px;font-size:11px;line-height:1.3}.comparison-presets button[data-comparison-preset="50"]{grid-column:1/-1;grid-row:2}.capture-links{gap:12px 20px;padding:0 14px 20px;font-size:11px}.actual-comparison-panels h3{font-size:29px;margin-bottom:22px}.actual-comparison-notes{grid-template-columns:1fr;gap:22px}.actual-comparison-notes p{font-size:14px}.actual-comparison-notes span{margin-bottom:9px}.actual-comparison-notes .comparison-benefit{padding:0 0 0 15px}.old-services-proof summary{font-size:15px;line-height:1.5}.old-services-proof p{font-size:14px}.landing-selectors{margin:28px 0;gap:0}.landing-selectors button{font-size:20px;padding:18px 13px;gap:10px;min-height:78px}.landing-selectors button>b{display:none}.landing-intro{grid-template-columns:1fr;gap:20px}.landing-intro h3{font-size:35px}.landing-intro p{font-size:15px;line-height:1.75}.landing-analysis{grid-template-columns:1fr;gap:25px}.landing-analysis .autopsy-tabs button{font-size:14px;min-height:55px}.landing-annotations{min-height:190px}.landing-annotations h4{font-size:29px}.landing-annotations p{font-size:15px}.landing-lab .creative-image-caption{font-size:9px}.landing-lab .creative-image-caption a{font-size:11px}.work-lessons-grid{grid-template-columns:1fr;gap:35px;margin-top:30px}.work-lessons-grid h3{font-size:30px;max-width:420px;margin:18px 0 15px}.work-lessons-grid p{font-size:15px}.work-lessons-grid small{font-size:13px}.website-card-stack>span{font-size:9px}}

.cover-number{pointer-events:none}

.campaign-video{display:grid;grid-template-columns:1fr minmax(0,360px);gap:10%;align-items:center;padding:25px 0 65px;margin-bottom:45px;border-bottom:1px solid #626259;scroll-margin-top:100px}
.campaign-video-copy .eyebrow{color:var(--yellow);font-size:10px}
.campaign-video-copy h3{font:700 clamp(45px,6vw,78px)/.98 var(--font-display);letter-spacing:-.045em;margin:22px 0 26px}
.campaign-video-copy>p{font-size:17px;line-height:1.8;max-width:510px;color:#dedecf}
.campaign-video-copy .video-context{font-size:12px;margin-top:25px;max-width:450px;color:#bfbfb2}
.campaign-video-copy .text-link{color:var(--yellow);font-size:12px;margin-top:25px}
.campaign-video-player{min-width:0;width:100%;max-width:360px;justify-self:end}
.campaign-video-player video{display:block;width:100%;height:auto;aspect-ratio:9/16;background:#000;border:1px solid #626259;box-shadow:10px 10px 0 #f3e86b}
.campaign-video-player figcaption{font:10px/1.6 var(--receipt-mono);margin-top:25px;color:#cecebf}
@media(max-width:900px){.campaign-video{gap:6%;grid-template-columns:1fr minmax(0,300px)}.campaign-video-copy>p{font-size:15px}.campaign-video-copy .video-context{font-size:12px}}
@media(max-width:700px){.campaign-video{grid-template-columns:1fr;gap:30px;padding:0 0 40px;margin-bottom:35px}.campaign-video-copy h3{font-size:50px;margin:18px 0 22px}.campaign-video-copy>p{font-size:15px}.campaign-video-player{justify-self:center;max-width:330px;padding-right:7px}.campaign-video-player video{box-shadow:7px 7px 0 #f3e86b}.campaign-video-player figcaption{font-size:9px}}

.result-teaser{display:flex;align-items:center;gap:20px;border-block:1px solid #b7acbf;padding:22px 0;margin:25px 0 20px;color:var(--ink);text-decoration:none;max-width:560px}
.result-teaser>strong{font:700 clamp(48px,5vw,70px)/1 var(--font-display);letter-spacing:-.06em;color:var(--blue);white-space:nowrap}
.result-teaser>span{display:flex;flex-direction:column;gap:8px;min-width:0}
.result-teaser b{font:9px/1.4 var(--receipt-mono);letter-spacing:.02em}
.result-teaser span>span{font-size:12px;line-height:1.5}
.result-teaser small{font-size:10px;color:var(--muted);line-height:1.5}
.result-teaser i{font-style:normal;font-size:25px;margin-left:auto}
.google-campaign-proof .proof-heading h3{max-width:650px}
@media(max-width:900px){.result-teaser{gap:13px}.result-teaser>strong{font-size:49px}.result-teaser b{font-size:8px}.result-teaser span>span{font-size:11px}.result-teaser i{display:none}}
@media(max-width:700px){.result-teaser{gap:18px;margin-top:24px;padding:22px 0}.result-teaser>strong{font-size:58px}.result-teaser b{font-size:8px}.result-teaser span>span{font-size:12px}.result-teaser small{font-size:10px}}

/* SkillHub: a distinct admissions ticket and an exact, accessible count illustration. */
.theme-training .case-hero,.card-training .card-art{background:#c5d5bd}
.admissions-ticket{position:relative;background:var(--ivory);color:var(--ink);border:1px solid #686e5e;padding:24px 28px;box-shadow:9px 10px 0 #17171720;transform:rotate(3deg);margin:20px 18px 35px 6px;isolation:isolate}
.ticket-top{display:flex;justify-content:space-between;gap:15px;font:9px/1.5 var(--receipt-mono);border-bottom:1px dashed #a29f8f;padding-bottom:15px}
.ticket-eyebrow{display:block;font:10px var(--receipt-mono);letter-spacing:.03em;margin-top:25px}
.ticket-number{display:flex;gap:20px;align-items:center;font:700 clamp(110px,13vw,175px)/1 var(--font-display);letter-spacing:-.09em;margin:5px 0 25px}
.ticket-number>span{font:11px/1.7 var(--receipt-mono);letter-spacing:.04em}
.ticket-bottom{display:grid;grid-template-columns:1fr 1fr;gap:15px;padding-top:20px;border-top:1px dashed #a29f8f}
.ticket-bottom small{font:8px/1.5 var(--receipt-mono);display:block;margin-bottom:8px}
.ticket-bottom b{font:600 clamp(21px,2.3vw,32px)/1.1 var(--font-display);letter-spacing:-.04em;white-space:nowrap}
.ticket-stamp{position:absolute;top:43%;right:5%;font:10px/1.2 var(--receipt-mono);color:var(--blue);border:2px solid var(--blue);padding:7px;transform:rotate(-12deg);opacity:.8}
.ticket-note{font-size:9px;line-height:1.6;max-width:260px;margin-top:20px;color:var(--muted)}
.ticket-compact{width:72%;max-width:400px;margin:65px auto 30px;padding:20px 25px;transform:rotate(-5deg)}
.ticket-compact .ticket-number{font-size:110px;margin-bottom:15px}
.ticket-compact .ticket-bottom b{font-size:24px}.ticket-compact .ticket-eyebrow{margin-top:16px}
.ticket-compact .ticket-note{display:none}.ticket-compact .ticket-top{font-size:8px;padding-bottom:10px}
.case-library .card-training{grid-column:1/-1}
.case-library .card-training>a{display:grid;grid-template-columns:1fr 1.15fr;gap:7%;align-items:center}
.case-library .card-training .card-art{min-height:460px}
.case-library .card-training .card-copy{padding-top:0}
.admissions-chapter{background:#171717;color:var(--ivory)}
.admissions-chapter .chapter-label{border-color:#626259}
.admissions-chapter :focus-visible{outline-color:var(--yellow)}
.admissions-board{border:1px solid #626259;padding:30px}
.admissions-tabs{display:grid;grid-template-columns:1fr 1fr;margin-bottom:36px;border:1px solid #626259}
.admissions-tabs button{display:flex;align-items:center;gap:17px;min-height:74px;padding:18px 22px;font:600 23px/1.2 var(--font-display);color:var(--ivory);background:transparent;text-align:left}
.admissions-tabs button>span{font:10px var(--receipt-mono)}
.admissions-tabs button>b{margin-left:auto;font-size:32px}
.admissions-tabs button[aria-selected=true]{background:var(--yellow);color:var(--ink)}
.admissions-board>[role=tabpanel]{display:grid;grid-template-columns:1.15fr 1fr;gap:7%;align-items:center;min-height:260px}
.admissions-dot-field{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:9px}
.admissions-dot-field i{display:block;aspect-ratio:1;border:1px solid #606255;background:#272921;border-radius:50%}
.admissions-dot-field i.is-counted{background:#c5d5bd;border-color:#c5d5bd}
.admissions-readout>strong{display:block;font:700 85px/.9 var(--font-display);letter-spacing:-.06em;color:var(--yellow)}
.admissions-readout strong>small{display:block;font:13px/1.5 var(--receipt-mono);letter-spacing:0;margin-top:15px;color:var(--ivory)}
.admissions-readout>p{font-size:15px;line-height:1.8;margin-top:24px;max-width:430px;color:#dedecf}
.admissions-key{display:flex;gap:10px;align-items:center;font:9px/1.5 var(--receipt-mono);margin-top:25px;color:#c6c6b9}
.admissions-key i{display:block;width:9px;height:9px;border-radius:50%;background:#c5d5bd;flex-shrink:0}
.admissions-source{font-size:11px;line-height:1.7;color:#bdbdaf;border-top:1px solid #626259;padding-top:20px;margin-top:30px}
.admissions-chapter .pending-note{color:#bdbdaf}
.home-receipt-stories:has(>a:nth-child(4)){grid-template-columns:1fr 1fr;gap:30px 55px}
.related-grid:has(>article:nth-child(3)){grid-template-columns:repeat(3,minmax(0,1fr));gap:25px}
.related-grid:has(>article:nth-child(3)) .card-copy h3{font-size:29px}
.related-grid .ticket-compact{padding:16px 18px;width:76%;margin-top:40px}
.related-grid .ticket-compact .ticket-number{font-size:75px;gap:12px;margin-bottom:12px}
.related-grid .ticket-compact .ticket-bottom b{font-size:17px}
.related-grid .ticket-compact .ticket-top{font-size:6px}
.related-grid .ticket-compact .ticket-eyebrow{font-size:7px;margin-top:12px}
.related-grid .ticket-compact .ticket-number>span{font-size:8px}
.related-grid .ticket-compact .ticket-bottom{padding-top:12px;gap:10px}.related-grid .ticket-compact .ticket-bottom small{font-size:6px;margin-bottom:5px}
.related-grid .ticket-compact .ticket-stamp{display:none}
@media(max-width:1000px){.admissions-ticket{padding:20px;margin-right:10px}.ticket-number{font-size:115px;gap:12px}.ticket-number>span{font-size:9px}.ticket-bottom b{font-size:23px}.ticket-stamp{font-size:8px;right:3%;top:42%}.ticket-top{font-size:7px}.admissions-board{padding:25px}.admissions-dot-field{gap:7px}.admissions-readout>p{font-size:14px}.related-grid:has(>article:nth-child(3)){grid-template-columns:repeat(2,minmax(0,1fr))}.case-library .card-training>a{gap:5%}}
@media(max-width:700px){.admissions-ticket{max-width:440px;margin:15px auto 35px;padding:22px;transform:rotate(2deg);width:calc(100% - 18px)}.ticket-top{font-size:8px}.ticket-number{font-size:130px;gap:18px}.ticket-number>span{font-size:10px}.ticket-bottom b{font-size:26px}.ticket-stamp{font-size:9px;right:5%}.case-library .card-training>a{display:block}.case-library .card-training .card-art{min-height:0;aspect-ratio:1.05}.case-library .card-training .card-copy{padding-top:23px}.ticket-compact{width:72%;margin:55px auto 30px;padding:20px}.ticket-compact .ticket-number{font-size:100px}.ticket-compact .ticket-bottom b{font-size:23px}.admissions-board{padding:18px}.admissions-tabs{margin-bottom:27px}.admissions-tabs button{font-size:17px;gap:10px;min-height:80px;padding:14px 12px;flex-wrap:wrap}.admissions-tabs button>span{display:none}.admissions-tabs button>b{font-size:26px}.admissions-board>[role=tabpanel]{grid-template-columns:1fr;gap:30px;min-height:0}.admissions-dot-field{grid-template-columns:repeat(12,minmax(0,1fr));gap:6px}.admissions-readout>strong{font-size:70px}.admissions-readout>p{font-size:15px;max-width:none;margin-top:18px}.admissions-source{font-size:11px}.home-receipt-stories:has(>a:nth-child(4)),.related-grid:has(>article:nth-child(3)){grid-template-columns:1fr;gap:30px}.related-grid .ticket-compact{max-width:300px;width:70%;margin-top:50px}.related-grid .ticket-compact .ticket-number{font-size:100px}.related-grid .ticket-compact .ticket-bottom b{font-size:23px}}

/* Education: two source-ledgers, one shared reporting window. */
.channel-art{position:relative;isolation:isolate;background:var(--ivory);color:var(--ink);padding:32px;box-shadow:12px 14px 0 #1638b2;transform:rotate(2deg);margin:20px 16px 32px 5px;max-width:100%}
.channel-art-eyebrow{display:block;font:10px/1.5 var(--receipt-mono);letter-spacing:.07em;border-bottom:2px solid var(--ink);padding-bottom:20px}
.channel-art-row{display:grid;grid-template-columns:1fr auto;gap:12px;border-bottom:1px dashed #aaa393;padding:22px 0}
.channel-art-row>span:first-child{grid-column:1/-1;font:11px var(--receipt-mono);text-transform:uppercase}
.channel-art-row>strong{font:700 clamp(55px,6vw,85px)/.9 var(--font-display);letter-spacing:-.05em}
.channel-art-row small{display:block;font:11px/1.4 var(--font-body);letter-spacing:0;margin-top:10px}
.channel-art-row>span:last-child{align-self:end;text-align:right;font:700 clamp(17px,1.65vw,24px)/1 var(--receipt-mono);color:var(--blue)}
.channel-art>p{font-size:11px;line-height:1.6;margin-top:23px;padding-right:70px}
.channel-art-seal{position:absolute;right:20px;bottom:22px;font:700 12px/1.2 var(--font-display);border:2px solid var(--blue);padding:9px;color:var(--blue);transform:rotate(-8deg)}
.channel-art-compact{width:76%;max-width:420px;margin:20px auto;box-shadow:10px 10px 0 #1534a8;padding:24px}
.channel-art-compact .channel-art-row{padding:14px 0;gap:8px}
.channel-art-compact .channel-art-row>strong{font-size:62px}
.channel-art-compact .channel-art-row>span:last-child{font-size:19px}
.channel-art-compact>p{font-size:10px;margin-top:16px}
.channel-art-compact .channel-art-seal{font-size:10px;bottom:18px;right:14px}
.channel-console{margin-top:44px;border:1px solid var(--ink);background:#fffbf3}
.channel-tabs{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--ink)}
.channel-tabs button{display:flex;align-items:center;gap:20px;text-align:left;padding:24px 28px;min-height:72px;font:700 26px/1.15 var(--font-display);background:transparent;color:var(--ink)}
.channel-tabs button+button{border-left:1px solid var(--ink)}
.channel-tabs button>span:first-child{font:11px var(--receipt-mono)}
.channel-tabs button>span:last-child{margin-left:auto}
.channel-tabs button[aria-selected=true]{background:var(--blue);color:var(--ivory)}
.channel-panel{padding:36px}
.channel-heading{display:grid;grid-template-columns:1fr 1fr;align-items:start;gap:30px;margin-bottom:28px}
.channel-heading>span{font:10px/1.6 var(--receipt-mono);letter-spacing:.05em}
.channel-heading>p{font-size:14px;line-height:1.7}
.channel-ledger{margin:0}
.channel-ledger>div{display:grid;grid-template-columns:.8fr 1.2fr;gap:20px;border-top:1px solid #c7c2b6;padding:24px 0;align-items:center}
.channel-ledger dt{font-size:14px;line-height:1.5}
.channel-ledger dd{margin:0;font:700 clamp(25px,3vw,44px)/1.2 var(--receipt-mono);letter-spacing:-.05em}
.channel-ledger dd small{font:11px/1.6 var(--font-body);letter-spacing:0;display:block;margin-top:8px;color:#5b5a53}
.channel-ledger .channel-revenue{border-top:2px solid var(--ink)}
.channel-ledger .channel-revenue dd{color:var(--blue);font-size:clamp(32px,4.1vw,59px)}
.channel-revenue dd>span{font-size:.38em;letter-spacing:0}
.channel-return{display:grid;grid-template-columns:auto 1fr;gap:30px;align-items:center;background:var(--yellow);padding:28px;margin-top:15px}
.channel-return>strong{font:700 clamp(54px,6vw,84px)/1 var(--font-display);letter-spacing:-.05em}
.channel-return h4{font-size:17px;line-height:1.4;max-width:390px}
.channel-return p{font-size:12px;line-height:1.7;margin-top:10px;max-width:550px}
.channel-qualification{font-size:12px;line-height:1.7;margin:24px 0;max-width:850px}
.channel-spend-check{padding:28px;background:#eee9df;margin-top:15px}
.spend-snapshots{display:grid;grid-template-columns:1fr 1fr;gap:25px;margin:22px 0}
.spend-snapshots>div{border-left:2px solid var(--blue);padding-left:16px}
.spend-snapshots small,.spend-snapshots span{display:block;font-size:11px;line-height:1.5}
.spend-snapshots strong{display:block;font:700 clamp(24px,3vw,39px)/1.4 var(--receipt-mono);letter-spacing:-.04em}
.channel-spend-check>p{font-size:12px;line-height:1.7;max-width:700px}
.channel-reports{border-top:1px solid var(--ink)}
.channel-reports>summary{display:flex;gap:20px;justify-content:space-between;align-items:center;padding:22px 0;cursor:pointer;font-size:15px;list-style:none;min-height:60px}
.channel-reports>div>p{font-size:12px;line-height:1.7;max-width:820px;margin-top:20px}
.channel-reports figure{margin:20px 0}
.channel-reports img{display:block;width:100%;height:auto}
.channel-reports figcaption{display:flex;justify-content:space-between;gap:15px;font-size:11px;line-height:1.5;margin-top:12px}
@media(max-width:1000px){.channel-art{padding:24px;margin-right:10px}.channel-art-row>strong{font-size:60px}.channel-art-row>span:last-child{font-size:17px}.channel-art-compact{width:85%;padding:22px}.channel-art-compact .channel-art-row>strong{font-size:54px}.channel-art-compact .channel-art-row>span:last-child{font-size:16px}.channel-panel{padding:28px}.channel-return{gap:23px}.channel-ledger dd{font-size:32px}}
@media(max-width:700px){.channel-art{transform:none;margin:12px 10px 26px 0;padding:25px;box-shadow:9px 9px 0 #1638b2}.channel-art-row>strong{font-size:72px}.channel-art-row>span:last-child{font-size:21px}.channel-art-compact{margin:25px auto;width:85%;max-width:420px}.channel-art-compact .channel-art-row>strong{font-size:62px}.channel-tabs button{font-size:20px;padding:19px 16px;gap:10px;min-height:68px}.channel-tabs button>span:last-child{display:none}.channel-panel{padding:24px 18px}.channel-heading{grid-template-columns:1fr;gap:12px}.channel-heading>p{font-size:14px}.channel-ledger>div{grid-template-columns:1fr;gap:9px;padding:22px 0}.channel-ledger dt{font-size:12px}.channel-ledger dd{font-size:32px}.channel-ledger .channel-revenue dd{font-size:clamp(30px,8.5vw,46px)}.channel-return{grid-template-columns:1fr;padding:24px 20px;gap:18px}.channel-return>strong{font-size:72px}.channel-return h4{font-size:16px}.channel-spend-check{padding:22px 17px}.spend-snapshots{gap:15px}.spend-snapshots>div{padding-left:10px}.spend-snapshots strong{font-size:clamp(19px,5.4vw,28px)}.channel-reports>summary{font-size:14px}.channel-reports figcaption{display:block}.channel-reports figcaption a{display:block;margin-top:7px}.channel-art-eyebrow{font-size:9px}}
@media(prefers-reduced-motion:reduce){.channel-art{transform:none}}

/* Revenue first: full-width money figures; people counts in supporting details. */
.revenue-art .channel-art-row{grid-template-columns:1fr;gap:11px}
.revenue-art .channel-art-row>strong{font-size:clamp(45px,4.7vw,68px);white-space:nowrap}
.revenue-art .channel-art-row>strong>span{font:12px var(--receipt-mono);letter-spacing:0}
.revenue-art .channel-art-row>strong small{margin-top:12px;font-size:12px}
.revenue-art .channel-art-row>span:last-child{text-align:left;font:11px/1.5 var(--receipt-mono);color:#4c4a43}
.revenue-art.channel-art-compact .channel-art-row>strong{font-size:clamp(37px,4vw,58px)}
.channel-support{border-top:1px solid #c7c2b6;margin-bottom:16px}
.channel-support summary{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:60px;padding:18px 0;cursor:pointer;list-style:none;font-size:14px}
.channel-support>div{padding:0 0 16px;max-width:800px}
.channel-support p{font-size:13px;line-height:1.7;margin-bottom:12px}
@media(max-width:1000px){.revenue-art .channel-art-row>strong{font-size:clamp(38px,4.7vw,60px)}.revenue-art.channel-art-compact .channel-art-row>strong{font-size:clamp(34px,4.3vw,54px)}}
@media(max-width:700px){.revenue-art .channel-art-row>strong{font-size:clamp(43px,12vw,64px)}.revenue-art.channel-art-compact .channel-art-row>strong{font-size:clamp(38px,11vw,58px)}.revenue-art .channel-art-row>span:last-child{font-size:11px}.channel-support summary{font-size:14px}}

/* Revenue and timeframes are the first read across the case-study collection. */
.case-timeframe{display:inline-block;font:700 12px/1 var(--receipt-mono);letter-spacing:.12em;border:1px solid currentColor;padding:12px 15px;margin-bottom:24px}
.revenue-ticket .ticket-number{display:block;font-size:clamp(53px,5.6vw,80px);letter-spacing:-.055em;line-height:1;margin-top:18px;white-space:nowrap}
.revenue-ticket .ticket-number>small{display:block;font:12px/1.6 var(--receipt-mono);letter-spacing:.08em;margin-bottom:9px}
.revenue-ticket .ticket-eyebrow{font-size:11px}
.revenue-ticket .ticket-bottom{margin-top:28px}
.revenue-ticket .ticket-stamp{top:auto;bottom:21px;right:19px;font-size:11px}
.revenue-ticket .ticket-note{padding-right:85px;min-height:30px}
.revenue-ticket.ticket-compact .ticket-number{font-size:clamp(44px,4.8vw,68px)}
@media(max-width:1000px){.revenue-ticket .ticket-number{font-size:clamp(44px,6vw,65px)}.revenue-ticket.ticket-compact .ticket-number{font-size:clamp(36px,5.4vw,57px)}}
@media(max-width:700px){.case-timeframe{font-size:11px;padding:10px 13px;margin-bottom:20px}.revenue-ticket .ticket-number{font-size:clamp(48px,14vw,72px)}.revenue-ticket.ticket-compact .ticket-number{font-size:clamp(44px,12vw,64px)}}

.personal-mark{font-size:30px;letter-spacing:-1.5px}.case-hero{padding-top:34px}.case-hero .chapter-label{margin-bottom:36px}.case-timeframe{font-size:10px}.case-hero h1{font-size:clamp(58px,6.4vw,92px)}.case-deck{font-size:16px;max-width:550px}.case-provenance{font-size:12px;max-width:980px}.website-hero-art>strong{max-width:400px;font-size:clamp(29px,3.1vw,44px)}.results-switch{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--ink);margin-top:46px}.results-switch button{display:flex;justify-content:space-between;gap:18px;padding:23px 26px;background:transparent;text-align:left;font:700 24px/1.25 var(--font-display);color:var(--ink)}.results-switch button+button{border-left:1px solid var(--ink)}.results-switch button[aria-selected=true]{background:var(--blue);color:var(--ivory)}.money-panel{display:grid;grid-template-columns:.85fr 1.15fr;gap:36px 8%;border:1px solid var(--ink);border-top:0;padding:44px;background:#fffaf1}.money-intro>span{font:11px/1.5 var(--receipt-mono);letter-spacing:.05em}.money-intro h3{font-size:clamp(34px,3.4vw,48px);margin-top:28px}.personal-ledger{margin:0}.personal-ledger>div{display:flex;justify-content:space-between;align-items:center;gap:25px;padding:20px 0;border-bottom:1px solid var(--line)}.personal-ledger>div:first-child{padding-top:0}.personal-ledger dt{font-size:13px;max-width:220px}.personal-ledger dd{margin:0;font:700 clamp(23px,2.5vw,36px)/1.2 var(--font-display);letter-spacing:-.04em;white-space:nowrap}.personal-ledger .total{border-bottom:0;border-top:2px solid var(--ink);color:var(--blue);padding-top:25px}.personal-ledger .total dd{font-size:clamp(30px,3.5vw,50px)}.metric-strip{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,1fr);background:var(--yellow);padding:28px;gap:28px}.metric-strip>div+div{border-left:1px solid #b8af58;padding-left:28px}.metric-strip strong{display:block;font:700 clamp(27px,3.2vw,46px)/1.1 var(--font-display);letter-spacing:-.045em}.metric-strip span{display:block;font-size:12px;line-height:1.6;margin-top:12px;max-width:245px}.money-note{grid-column:1/-1;font-size:14px;max-width:850px}.archived-proof{margin-top:35px;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}.archived-proof>summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:.75fr 1.75fr auto;gap:20px;padding:25px 0;align-items:center}.archived-proof>summary>span:first-child{font:10px/1.5 var(--receipt-mono)}.archived-proof>summary>b{font:700 24px/1.2 var(--font-display);letter-spacing:-.03em}.archived-proof>summary>span:last-child{font-size:30px}.archived-proof[open]>summary>span:last-child{transform:rotate(45deg)}.archived-proof .campaign-proof{margin-top:10px;padding-bottom:35px}.workflow-result{display:grid;grid-template-columns:.7fr 1.3fr;gap:40px;align-items:center;margin-top:35px;padding:35px;background:var(--yellow);color:var(--ink)}.workflow-result>strong{font:700 clamp(70px,9vw,125px)/1 var(--font-display);letter-spacing:-.065em}.workflow-result h3{font-size:30px}.workflow-result p{margin-top:15px;font-size:14px;max-width:600px}.contact-note{display:inline-block;font-size:12px;opacity:.8;margin-top:20px}.contact-actions{display:flex;align-items:flex-start;flex-direction:column;gap:18px}.case-cta h2{max-width:1100px}.chapter-nav .container{overflow-x:auto;scrollbar-width:thin}.chapter-nav a{white-space:nowrap}.contact-actions .text-link{color:inherit}.case-services{margin-top:38px}.case-hero .result-teaser{margin-top:25px}.case-hero .text-link{margin-top:18px}.case-hero-grid{align-items:center}.case-cover .website-hero-art{margin-top:20px}.case-cover .cover-number{top:-50px}.receipts-footer small{line-height:1.6}a[download]:focus-visible{outline:3px solid var(--blue)}
@media(max-width:900px){.money-panel{gap:30px;padding:30px}.money-intro h3{font-size:35px}.personal-mark{font-size:25px}.results-switch button{font-size:20px;padding:20px}.metric-strip{gap:20px;padding:24px}.metric-strip>div+div{padding-left:20px}.metric-strip strong{font-size:32px}}
@media(max-width:700px){.case-hero h1{font-size:clamp(42px,11.5vw,66px)}.case-hero .chapter-label{margin-bottom:30px}.case-deck{font-size:15px}.case-timeframe{font-size:9px;letter-spacing:.04em}.case-services{gap:12px 18px;font-size:11px}.case-provenance{font-size:11px}.results-switch{margin-top:30px}.results-switch button{font-size:17px;padding:17px 14px;min-height:76px}.results-switch button span{display:none}.money-panel{grid-template-columns:1fr;padding:27px 20px;gap:28px}.money-intro h3{font-size:36px;margin-top:15px}.money-intro h3 br{display:initial}.personal-ledger dt{font-size:12px;max-width:160px}.personal-ledger dd{font-size:27px}.personal-ledger .total dd{font-size:35px}.personal-ledger>div{gap:15px;padding:18px 0}.metric-strip{grid-template-columns:1fr;padding:24px;gap:22px}.metric-strip>div+div{border-left:0;padding-left:0;border-top:1px solid #b8af58;padding-top:22px}.metric-strip>div{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:center}.metric-strip strong{font-size:31px}.metric-strip span{margin:0;font-size:11px}.money-note{font-size:13px}.archived-proof>summary{grid-template-columns:1fr auto;gap:12px}.archived-proof>summary>span:first-child{grid-column:1}.archived-proof>summary>b{grid-column:1;font-size:23px}.archived-proof>summary>span:last-child{grid-column:2;grid-row:1/3}.workflow-result{grid-template-columns:1fr;gap:23px;padding:28px 24px}.workflow-result>strong{font-size:88px}.workflow-result h3{font-size:29px}.workflow-result p{font-size:14px}.contact-actions{margin-top:20px}.contact-actions .button{font-size:13px}.chapter-nav>.container{gap:22px}.personal-mark{font-size:25px}.case-cover .cover-number{top:-20px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}

/* Personal portfolio: shared editorial system and case-study additions. */
.portfolio-hero{background:#e5e3f5;padding:38px 0 70px;border-bottom:1px solid var(--ink)}.portfolio-hero .chapter-label{margin-bottom:56px}.home-hero-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:8%;align-items:center}.home-hero-grid h1{font-size:clamp(58px,6.5vw,100px);letter-spacing:-.06em;line-height:.99}.home-hero-grid h1 span,.p-case-grid h1 span{color:var(--blue)}.p-lede{font-size:18px;line-height:1.65;max-width:590px;margin-top:28px}.hero-actions{display:flex;align-items:center;flex-wrap:wrap;gap:25px;margin-top:30px}.small-intro{font-size:12px;margin-top:28px;color:#4a4a59}.scan-note{position:relative;background:var(--yellow);border:1px solid var(--ink);padding:32px;box-shadow:8px 8px 0 var(--ink);transform:rotate(2deg)}.scan-note h2{font-size:clamp(30px,3vw,43px);margin:24px 0}.scan-note ol{list-style:none;padding:0;margin:0}.scan-note li{border-top:1px solid #b9b05d;padding:11px 0;font-size:13px;display:flex;gap:16px}.scan-note li span{font-family:monospace;font-size:11px}.scan-note>p{font-size:12px;margin-top:18px;max-width:290px}.note-star{position:absolute;right:25px;top:-37px;font-size:76px;line-height:1;color:var(--blue)}.portfolio-section{padding:85px 0}.project-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px}.project-card{border:1px solid var(--ink);padding:32px;display:flex;flex-direction:column;transition:transform .2s,box-shadow .2s}.project-card:hover{transform:translateY(-5px);box-shadow:7px 7px 0 var(--ink)}.lilac{background:#e5e3f5}.peach{background:#f0c7ad}.yellow{background:var(--yellow)}.mint{background:#cde0d8}.card-top{display:flex;justify-content:space-between;align-items:center;font:11px/1.4 monospace;text-transform:uppercase;letter-spacing:.03em}.card-top>span:last-child{font:30px/1 var(--font-body)}.project-discipline{font-size:12px;margin-top:16px}.project-number{font-family:var(--font-display);font-size:clamp(44px,5.1vw,73px);line-height:1;letter-spacing:-.06em;margin-top:28px;color:var(--blue)}.project-metric-label{font-size:12px;margin-top:12px;min-height:20px}.project-card h3{font-size:33px;margin-top:32px}.project-summary{font-size:15px;line-height:1.7;margin-top:15px;max-width:470px;flex:1}.card-bottom{border-top:1px solid #0004;padding-top:20px;margin-top:26px;display:flex;flex-direction:column;gap:14px}.card-bottom b{font-size:12px}.card-bottom>span{font-size:13px}.evidence-note{font-size:12px;line-height:1.8;color:#59584e;margin-top:25px;max-width:940px}.thinking-section{background:var(--ink);color:var(--ivory)}.thinking-section .chapter-label{border-color:#ffffff44}.thinking-section .chapter-heading>p{color:#d5d2c9}.decision-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:42px}.decision-grid article{border-top:2px solid var(--blue);padding-top:25px}.decision-grid h3{font-size:30px;line-height:1.13;margin:20px 0}.decision-grid p{font-size:15px;line-height:1.8}.decision-grid .eyebrow{font-size:10px}.thinking-section .decision-grid article{border-color:var(--yellow)}.thinking-section .decision-grid p{color:#d5d2c9}.back-link{display:inline-block;font-size:12px;margin-bottom:30px;border-bottom:1px solid currentColor;padding-bottom:5px}.p-case-hero{padding:34px 0 40px;border-bottom:1px solid var(--ink)}.p-case-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:10%;align-items:center;margin-top:40px}.p-case-grid h1{font-size:clamp(52px,5.8vw,84px)}.p-case-grid .text-link{margin-top:25px}.hero-receipt{padding:33px;background:var(--ivory);border:1px solid var(--ink);box-shadow:7px 7px 0 var(--ink);transform:rotate(2deg)}.hero-receipt>strong{display:block;font:700 clamp(45px,5vw,72px)/1.1 var(--font-display);color:var(--blue);letter-spacing:-.06em;margin:30px 0 20px}.hero-receipt>p{font-size:15px;line-height:1.7}.hero-receipt small{font:10px/1.6 monospace}.receipt-rule{display:block;border-top:1px dashed var(--ink);margin:24px 0}.role-line{font-size:12px;line-height:1.8;border-top:1px solid #0003;padding-top:24px;margin-top:50px;max-width:1050px}.role-line b{margin-right:15px}.p-stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:26px;margin:36px 0}.p-stats>div{border-top:1px solid var(--ink);padding-top:24px}.p-stats strong{display:block;font:700 clamp(28px,3vw,44px)/1.12 var(--font-display);letter-spacing:-.055em;color:var(--blue)}.p-stats span{display:block;font-size:13px;line-height:1.7;margin-top:12px;max-width:260px}.evidence{margin-top:30px;min-width:0}.evidence>a{display:block;border:1px solid #0003;background:white}.evidence img{width:100%;height:auto}.evidence figcaption{font-size:11px;line-height:1.7;margin-top:12px;color:#59584e}.evidence figcaption a{display:inline-block;text-decoration:underline;margin-left:8px;white-space:nowrap}.numbers-table{border-collapse:collapse;width:100%;font-size:14px;margin-top:30px}.numbers-table th,.numbers-table td{text-align:left;padding:20px 16px;border-bottom:1px solid var(--line);white-space:nowrap}.numbers-table thead{font-size:11px;background:var(--ink);color:var(--ivory)}.numbers-table .total-row{background:var(--yellow);font-weight:600}.table-scroll{overflow-x:auto}.report-stack{border-block:1px solid var(--ink);margin-top:30px;padding:24px 0}.report-stack summary{cursor:pointer;display:flex;justify-content:space-between;font-weight:600}.report-stack>summary span{font-size:22px}.next-case{display:flex;justify-content:space-between;gap:35px;align-items:center}.next-case h2{font-size:clamp(32px,4vw,55px);margin-top:18px}.next-case>span{font-size:64px;color:var(--blue)}#next-case{border-top:1px solid var(--ink);background:#e5e3f5}.creative-chapter{background:#eadfce}.creative-selector{display:flex;flex-wrap:wrap;border:1px solid var(--ink);margin-top:40px}.creative-selector button{background:transparent;color:var(--ink);padding:17px 16px;flex:1;font-size:12px;border-right:1px solid #0003;min-width:170px}.creative-selector button[aria-selected=true]{background:var(--ink);color:var(--ivory)}.creative-showcase{display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:center;padding-top:36px}.creative-showcase .evidence{margin-top:0}.creative-showcase .evidence img{max-height:680px;object-fit:contain}.creative-showcase .evidence>a{border:0;background:transparent}.creative-copy h3{font-size:clamp(32px,3.5vw,49px);margin:25px 0}.creative-copy>p{font-size:16px;line-height:1.85}.creative-takeaway{margin-top:35px;border-top:1px solid var(--ink);padding-top:24px}.creative-takeaway b{font-size:15px}.creative-takeaway p{font-size:13px;margin-top:12px;line-height:1.8}.al-gallery{display:grid;grid-template-columns:1fr 1fr;gap:50px 35px}.al-gallery img{aspect-ratio:4/5;object-fit:contain;background:#f2e9da}.al-gallery h3{font-size:29px;margin-top:25px}.al-gallery article>p{font-size:14px;line-height:1.8;margin-top:15px;max-width:500px}.conversion-path{display:flex;justify-content:space-between;gap:25px;align-items:center;background:var(--yellow);padding:35px;margin-block:40px}.conversion-path>div{display:flex;flex-direction:column;gap:10px}.conversion-path strong{font:700 clamp(30px,3.5vw,48px)/1 var(--font-display);letter-spacing:-.05em}.conversion-path span{font-size:12px}.conversion-path>span{font-size:30px}.case-hero .back-link{margin-bottom:25px}.portfolio-section .story-prose{font-size:16px}.p-case-hero .chapter-label{margin-bottom:0}
@media(max-width:1000px){.home-hero-grid{gap:5%;grid-template-columns:1.3fr 1fr}.scan-note{padding:27px}.home-hero-grid h1{font-size:66px}.p-case-grid{gap:5%}.hero-receipt{padding:28px}.hero-receipt>strong{font-size:48px}.project-card{padding:27px}.project-number{font-size:51px}.decision-grid{gap:25px}.decision-grid h3{font-size:26px}}
@media(max-width:700px){.portfolio-hero{padding:28px 0 48px}.portfolio-hero .chapter-label{margin-bottom:35px}.home-hero-grid{grid-template-columns:1fr;gap:48px}.home-hero-grid h1{font-size:clamp(44px,11.3vw,70px)}.p-lede{font-size:16px;margin-top:23px}.scan-note{transform:rotate(1deg);padding:28px;max-width:460px;margin:0 5px}.scan-note h2{font-size:36px}.hero-actions{gap:18px}.hero-actions .button{font-size:13px}.hero-actions .text-link{font-size:12px}.small-intro{font-size:11px;max-width:300px}.portfolio-section{padding:55px 0}.project-grid{grid-template-columns:1fr;gap:24px}.project-card{padding:25px}.project-number{font-size:57px}.project-card h3{font-size:31px;margin-top:26px}.project-summary{font-size:14px}.decision-grid{grid-template-columns:1fr;gap:32px;margin-top:35px}.decision-grid h3{font-size:29px;max-width:360px;margin:15px 0}.decision-grid p{font-size:14px}.p-case-grid{grid-template-columns:1fr;gap:38px;margin-top:30px}.p-case-grid h1{font-size:clamp(43px,10.7vw,65px)}.p-case-hero{padding-top:25px}.hero-receipt{transform:rotate(1deg);margin:0 6px 0 0;padding:28px}.hero-receipt>strong{font-size:56px;margin-top:24px}.role-line{margin-top:35px;font-size:11px}.role-line b{display:block}.p-stats{grid-template-columns:1fr 1fr;gap:26px 18px;margin:30px 0}.p-stats strong{font-size:29px}.p-stats span{font-size:11px}.creative-selector{display:grid;grid-template-columns:1fr 1fr}.creative-selector button{min-width:0;font-size:11px;text-align:left;padding:15px 12px;border-bottom:1px solid #0003}.creative-selector button:last-child{grid-column:1/-1}.creative-showcase{grid-template-columns:1fr;gap:30px;padding-top:26px}.creative-showcase .evidence img{max-height:none}.creative-copy h3{font-size:36px;margin:18px 0}.creative-copy>p{font-size:15px}.creative-takeaway{margin-top:25px}.al-gallery{grid-template-columns:1fr;gap:40px}.al-gallery .evidence{margin-top:0}.al-gallery h3{font-size:29px}.conversion-path{padding:25px;display:grid;grid-template-columns:1fr;gap:20px}.conversion-path>div{display:flex;flex-direction:row;align-items:center;justify-content:space-between;gap:20px}.conversion-path strong{font-size:33px}.conversion-path span{max-width:110px}.conversion-path>span{transform:rotate(90deg);width:30px;justify-self:center}.next-case{gap:15px}.next-case>span{font-size:42px}.numbers-table{font-size:12px}.numbers-table th,.numbers-table td{padding:17px 14px}.report-stack summary{font-size:14px}.evidence-note{font-size:11px}.p-stats>div:only-child{grid-column:1/-1}}
.chapter-nav>.container{flex-wrap:nowrap;overflow-x:auto;max-width:var(--max)}.chapter-nav a{flex-shrink:0}.chapter-nav{overflow:hidden}
@media(max-width:700px){.chapter-nav>.container{gap:24px}.chapter-nav a{padding-block:17px}}
.offer-insight{margin:35px 0;background:var(--yellow);padding:30px 35px;border:1px solid var(--ink);max-width:1000px}.offer-insight h3{font-size:35px;margin:14px 0 18px}.offer-insight p{font-size:15px;line-height:1.8;max-width:850px}.offer-insight p+p{margin-top:14px;font-weight:600}@media(max-width:700px){.offer-insight{padding:25px}.offer-insight h3{font-size:30px}.offer-insight p{font-size:14px}}
#latest-results .p-stats{grid-template-columns:1.5fr .6fr 1fr}#latest-results .p-stats strong{font-size:clamp(25px,3vw,43px)}#latest-results .story-grid h3{font-size:36px}@media(max-width:700px){#latest-results .p-stats{grid-template-columns:1fr 1fr}#latest-results .p-stats>div:first-child{grid-column:1/-1}#latest-results .p-stats>div:first-child strong{font-size:40px}#latest-results .story-grid h3{font-size:30px}}